Ghana Ad Quote Calculator for Meta, Google and TikTok

Build the number you quote a client to run ads in Ghana. Adds each platform’s tax (Meta, Google, TikTok and any you add), agency commission, and the Ghana levies (NHIL, GETFund, VAT) and withholding tax, in cedis or dollars. A free quote calculator for marketers and agencies.

Build the number you quote a client to run ads in Ghana. Enter the spend per platform (or the client’s total budget), and the calculator adds each platform’s tax, your agency commission, and the Ghana levies (NHIL, GETFund, VAT) and withholding tax, then shows the full breakdown in cedis or dollars.

What it does

• Two ways to quote: enter the media spend and get the client total, or enter the client’s budget and solve the media split.
• Per-platform Ghana tax, pre-filled for Meta (20%), Google (0%) and TikTok (20%), and editable for every row.
• Add any other platform and type its own tax, so nothing is left out of the quote.
• Full agency stack: platform tax, agency commission, NHIL, GETFund, VAT and withholding tax.
• Live totals in Ghana cedis or US dollars at an exchange rate you control.
• A clear line-by-line breakdown you can read straight off to a client. Free, and nothing leaves your browser.

How to use it

1. Pick a mode: “I know the spend” to quote a known media budget, or “I know the client’s budget” to work backwards from a fixed total.
2. Set each platform’s tax. Meta, Google and TikTok are pre-filled from Ghana practice; edit any of them.
3. Add any other platform and type its tax rate, or leave a platform at zero spend to drop it.
4. Adjust the agency commission and the Ghana levies (NHIL, GETFund, VAT) and withholding tax to match your invoice.
5. Read the breakdown: media budget, platform tax, commission, levies, the grand total the client pays, and what the agency nets after withholding tax.

Frequently asked questions

How much tax do Meta, Google and TikTok charge in Ghana?

This tool pre-fills Meta and TikTok at 20% and Google at 0%, which matches common Ghana agency practice. Rates change and depend on your billing setup, so every rate stays editable. Confirm the current figures with your platform invoices or a tax adviser before quoting a client.

What are NHIL, GETFund and VAT?

They are the Ghana levies an agency adds to its invoice: the National Health Insurance Levy (2.5%), the Ghana Education Trust Fund levy (2.5%), and VAT (15%). The calculator applies them to the sub-total, the same way the reference breakdown does.

What is the withholding tax line?

Withholding tax (shown here at 7.5%) is deducted by the client from the agency’s fee and paid to the Ghana Revenue Authority on the agency’s behalf. The client’s total outlay does not change; the agency receives the net and claims the withholding as a tax credit.

Can I quote in dollars?

Yes. Switch the currency to US dollars and set the exchange rate. The calculator was last given a default around 11.5 cedis to the dollar, but the rate moves, so set it to the day’s figure before you quote.

Is this tax advice?

No. It is a planning estimate to speed up a quote. Rates and rules change, so confirm the figures for your situation with a qualified tax professional.