Featuring Yaw Antwi Owusu
In this episode, I’m joined by Yaw Antwi Owusu, a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy. We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement.
[0:00] Okay, so, real attention from a subscriber's point of view is, I'm particularly in the advertising value chain, and I'm not just there as a number, but I'm there, and I'm getting rewarded for particularly in that value chain, right?
[0:14] From Bildx Studios, this is the Colours of Social Media podcast, the podcast for people who believe in digital marketing. Here's your host, Enoch RobotBoy, Appiah Jr.
[0:25] Today, we are diving into the next frontier of digital marketing. One where attention isn't just captured, it's actually rewarded. My guest is Yaw Antwi Owusu, a product of Selida working at the intersection of media, technology, and growth.
[0:44] He is currently leading the commercial rollout of Atoms in Ghana, an audio advertising platform built in partnership with MTN. In this episode, we will explore how turco-powered audio ads, value exchange marketing, and mobile-first engagement are rewriting the rules of relevance and trust in African marketing.
[1:08] If you are watching on YouTube, there's an opportunity for you to go ahead and subscribe to our channel. Now, if you are listening on Spotify, make sure you follow, so you never miss an episode.
[1:20] Alright, so Yaw, welcome. Thank you for having me. Thank you for coming on the Colours of Social Media podcast, and you already know me. I'm a huge fan of building bytes.
[1:29] Yeah, thanks. You're also a huge fan of your podcast. It's actually a privilege for you to come on, right? Let's set the stage here. Yaw, for those who don't know you, how did your journey in media take and growth begin?
[1:44] Okay, so that's like a long, I have to cast my mind way long, so I'll probably like the pivotal moment to be in TACRADI, right? When I finished SHS, I moved to TACRADI, joined the media company as an intern, right from like the following week of finishing, I joined the media as an intern, started learning, and right after that, I joined Focus One Media in TACRADI before I joined, before I went to university.
[2:13] So I was there, online, online, online officer, handling almost everything, design and stuff like that. So that's like where my journey actually began, before going to university, and then between a couple of people, between the engine, like, test staff do things.
[2:28] I think that is where we met. Yes, that's where we met. We met online. Yeah, so testing staff, looking at things, trying things out, like without the university community, it was fantastic.
[2:38] You came on this podcast into an angle, Building Bytes, that one will definitely talk about it, Building Bytes. Yeah, Building Bytes, and you are the commercial lead for the rollout of Atone, right?
[2:54] Yeah, give me an elevator pitch. What is Atone? Okay, so Atone is a new media advertising channel, which we are leveraging mobile phones, right?
[3:03] And one interesting thing about it is we are bringing value to the entire value chain. So we are bringing value to subscribers, we are also bringing value to brands.
[3:10] What happens is for brands, you are able to reach your customers effectively, and you are very sure that your message is going to hit the right audience.
[3:18] That's one. For consumers, for the first time ever, you are earning from listening to ads or being part of that entire value chain. So this is like, this moment is like when YouTube launched the partner program that you are not just uploading content onto the channel, but now you can earn from it.
[3:35] So now by having your phone, by making calls, you can earn from it as well. And for brands, this is the time to reach people, you are assured and guaranteed that your message is going to get out there.
[3:45] I mean, if I get to the numbers, like click through it and stuff like that are beyond what we know online and what other channels will give you, right?
[3:54] Yeah, let's settle on the consumer angle of this. I'm an advertiser, so I'll have a lot of time to talk about the advertiser angle. But let's focus on the consumer.
[4:04] So is it that if I avail myself to be part of this program and I allow our tones to run ad on my, let's say, device, I get some kickback? How do you use the way kickback?
[4:20] Okay, so what happens is for every ad revenue that's spent on ad tones, 50% of that revenue comes to me as a listener. So how does that work?
[4:30] I opt in to add tones into the program. Once I opt in to the program and I make phone calls, right? Once I make phone calls, doing the redo before the person at the other end picks up the phone, I hear an ad.
[4:42] Yeah, like the color tones. What is the reverse of that? Is the reverse of that. Once I hear the ad, I'm credited, right? And then I can use that money to spend on MTN.
[4:53] Right now, I want to meet MTN. So we can use that money to spend on MTN by the time that they allow you to use the money to do it. Okay, let's talk about the topic.
[5:03] You know, I send the forms out. You all know that I push forms out for my guests to fill. Yeah. Now, looking at the forms that you fill, I see that your proposed topic is rewarded attention and audio engagement.
[5:17] Yeah. Which sounds so timely, considering how attention is difficult to... Yeah, it's for a marketer when you know. Yes. You know. So me, as an advertiser, if I'm coming on your platform, I want to ask can I measure attention and all that.
[5:34] So it's so timely. Now, what I want to know is that what is rewarded attention in terms of marketing? Okay, so rewarded attention from a subscriber's point of view is I'm particular in the advertising value chain.
[5:48] And I'm not just there as a number, but I'm there and I'm getting rewarded for particular in that value chain, right? So I'm on iTunes. I subscribe to iTunes to hear ads, right?
[6:00] Once I hear the ad, I should be compensated or I should get something from being part of that value chain. And I think we walk around, we hear ads on radio.
[6:10] Yeah. We see, like, you know, number of people you see in a day. If you can't count the number of people I see a day, what are you earning from that?
[6:17] Like, we are not part of that value chain. Like, sure. Yes, we are not part of that value chain. What are iTunes presenters? Everybody's part of that value chain.
[6:27] Once you obtain, you get to earn from it as well. So it's more like I'm getting value for using the platform. And these businesses are sort of using me to write.
[6:39] But then I'm getting value out of it. That's interesting. I want to know why do you think because before iTunes came on or come in, before you guys are coming in, we are familiar with our traditional art formats, whether radio ads, whether social media ads, display ads.
[7:01] We are familiar with that. So what do you think marketers or brands are losing effectiveness when it comes into this angle? Why? In your own opinion.
[7:13] So right now, there's like art, particularly, right? You just grow on social media. I mean, chances are like, you know, three or five screws.
[7:21] There's an art movement. There's not even art coming to us. Think about that. So people are like frustrated. Not frustrated, but people are like running.
[7:28] They know art and they see art. And also a click to read for arts on platform like meta. Click to read is like little less than one percent. The value chain, 50,000 people, less than one percent to act on it.
[7:41] But what's the opportunity that iTunes presents is the moment that someone makes a call. That's the moment that they are very attentive. The attention is up the roof.
[7:52] They are waiting for that person at the other end to pick up the call. And that time, like the attention is up the roof. And that's that moment when you hit them with an away diva, a very timely and personalized ad.
[8:03] Chances are they are going to act on it. And it's not just chances. The data proves it. There's data back in it. So we've learned in Kenya. Kenya is our first market in Africa.
[8:13] I've learned in Kenya. Campaigns on the platform have like 50 percent click to read, which is like on head off in advertising, digital advertising.
[8:21] Like it's on head off. On meta, the best you can get is one percent. And if you are engineering the system, you could get a little over one percent.
[8:31] But on iTunes, you can guarantee you that between 50 percent plus, you can get that. And like there are companies that have run and got in that.
[8:38] There was an interesting campaign in Kenya. They were giving out fertilizers to farmers. They had to stop the campaign because they had hit the attack.
[8:47] And there isn't more fertilizer to give. That's like an interesting thing. Like marketing point of view, like it's on head off. Yeah. Yeah. And that's like the opportunity that we are presenting to like market tests and also like to entice advertising by reaching out.
[9:01] I may be biased because of the industry I find myself in. But I'm one of the few who love arts. Okay. Right. And I love art based on its relevance.
[9:13] Yes. Timely. Yeah. You are saying this. So I think I will be the best for me. Do you think I'll be getting relevant art and how will they serve me with relevant art?
[9:27] So what happens is I'll talk from the brand's point of view. So when I run the campaigns, like we are targeting specific people. And with targeting our advanced targeting that we have on iTunes, we give brands the opportunity to do that.
[9:41] So chances are as a consumer, you are not going to hear an ad which is not suited to your personality. So there are chances that every ad that you hear is suited to your personality.
[9:50] And also one thing is it's not guaranteed. When you're opting, it's not guaranteed that every time you call your hearing out, it's not guaranteed that every time you call your hearing out, we randomize the time, the seven of the ads.
[10:03] So that it's genuinely, it's not really like expected that. Okay. I make a thousand calls a day and I'm going to hear every one of those thousand calls.
[10:13] Right. Yeah. How will it help a small business owner? Like some, I want to position it like an entrepreneur in, let's say uni, because most entrepreneurship starts in uni.
[10:27] Yeah. So how will it help someone that small, not a huge budget, like let's say big brand budget, but someone who is starting up. Yeah. So if you want to go on campus and I run a hair business, I say hair and I have a new campaign out, I brought my new shipment in and I want to get the message out there to like students on campus.
[10:52] How to use the perfect platform to use. So what happens is one, I'll be targeting people on the investor, the campus of the University of Ghana.
[10:59] And we allow you to do that with geotargeting. You can do that. Interesting thing also is probably you set up a store where people can click and go and buy it.
[11:07] After they listen to the ad, there's a follow up message that you can put the city in there. They click on it and they buy the ad. And interesting thing also is you can target only women.
[11:16] Interesting. Maybe you can do men as well because I mean, boyfriends will buy for their girls. Yeah, of course, yes. You can target only women.
[11:25] And you know that, you know, okay, students on campus are probably maybe 18 to little less than 30 years old. You do that targeting, you reach them and your message hits them.
[11:35] And chances are they are going to get them to act on the ad, right? Let's talk about the Kenyan case study. You said 15% click through rates, which is huge.
[11:47] The highest I've gotten on meta is I think three, three, three percent. What drove that? The delivery is creative, right? And I mean, the brand record, I know what the ad is even without hearing, like the delivery is creative.
[12:03] And how creative it is. And also the SMS that follows up. And most of the companies that you run, I had timely, right? Okay, so they run the campaign, buy something from Jumia, right?
[12:14] Once the SMS follows up, the deal is good. The message is well delivered. You act on it. And that's like one of the main things that is contributing to the success of using the audio arts.
[12:25] Not just in art tools. Like using the audio arts effectively and things like that. About mobile, I'm trying to find something between mobile and the daily life of an African.
[12:38] These, they're close. They are highly integrated in our lives, right? How is that driving the success of this channel? Yeah, so a few weeks ago, MTN launched a new platform called MTN Arts.
[12:54] Yeah, they launched it during the go and go. Yeah, it's their entry into the ads market. It's taking us a lot of things, right? So a platform like Meta, a platform like YouTube operates here.
[13:05] They serve our market. I mean, even MTN advertises on Meta, right? And sometimes the data that Meta really has on, has on like individuals on Facebook.
[13:15] Sometimes that data is not really true. And I can put on there that I live at Atlanta, like... Yeah, I may see you. Someone says, I see you. It isn't really true.
[13:25] But from data, from telcos, telcos are like, they are true data. They are true, true, true data. And it presents that opportunity for brands like telcos like that to make use of the infrastructure that they have and then advertise and then ensure that they are getting value.
[13:42] And they're also creating value for businesses, right? So I mean, we are not spending a lot on ads, but we are doing it effectively and we are reaching that people are supposed to reach, right?
[13:51] Yeah. Is our tone currently running in Ghana? Yeah, so we are in the final stages of our integration with MTN and we are currently pitching with talking to...
[14:02] Other telcos. No other telcos, but talking to like agencies, talking to brands, talking to market tests like yourself and getting a message out there.
[14:10] So in the last few weeks, we knew a lot of meetings in Ghana. I mean, most of the feedback, if not all, very positive. Like I had a meeting yesterday, the brand manager heads head of marketing, wanted to run an act instantly after our pitch, very interesting.
[14:26] Things like that don't usually happen, right? Yeah, so like the receptionist has been great and I get a lot of positive feedback. Yeah, I'm sure it's not that all, Rosie.
[14:35] What are some of the objections that these brands and agencies that you've been talking to have against... In this case, I'm going to raise the bar against mobile advertisement and how are you able to overcome that?
[14:52] So one key thing is around how compliant is the act, how compliant is it? So I had a meeting with a huge open centre this week and from background, I mean, they've had like letters written to them because they were serving ads to people which the people think they didn't opt in for it.
[15:14] But they opted in for it some way, somehow. So for us, data protection and being compliant is very, very important, right? So everyone who listens to the ad, everybody comes to the platform, willingly opt in and can really opt out too.
[15:30] So it's very, very important for us. And also, every data on the platform is anonymised. So you don't get to see Enoch, you don't get to see Yahoo.
[15:38] You get to see a number that represents Enoch and Yahoo. So it's anonymised, right? And data protection and being compliant is very, very important to us.
[15:47] And it's been like one of the huge concerns for most of the brands that we're speaking to. And that's how we overcome that. How are media buyers, advertisers, taking up the idea of sharing 50% of ad revenues with?
[16:04] Yeah, so I said time. Yeah, I said time. So I spoke to an agency, I was an agency. Because? Earlier this week. And for them, they like the fact that the subscribers are part of the value chain.
[16:17] For them, they like that fact. That's, I mean, they are part of the value chain. They get to earn something as well from the value chain. And for us, we also like, we want to advertise the subscribers to be part of that value chain.
[16:28] As a YouTuber, if you're part of the partner program, it's exciting. You publish your confidence. You are going to earn from it. It can be your job.
[16:38] There are YouTubers who do that alone, right? We can also do that on our tools as well. You've been part of the product development, sales and storytelling in the angle of building bikes, right?
[16:51] Now, how do these come together when launching something new in Ghana? How do you bring all of these up based schools together? If you want to learn something.
[17:02] That's a very good question. And I come from a very interesting background, right? Sometimes I don't use all the things I do myself. So I'm like multifaceted, right?
[17:13] Yeah. I do come from a design background. I've worked in media before, worked with CTFM. Even there, I did a lot of things, writing stories, designing infographics, covering black star games and all of that.
[17:29] So one of the things that is like helping, not me basically, but helping for instance, one, because of where I've come from in my background, I have a lot of relationships that I can leverage on.
[17:42] And also when I enter rooms, I don't enter a entirely new person. Someone might know me from somewhere. And I'm like that adds up to the credibility, right?
[17:52] And I was like, yeah, people that I can follow. So I had a meeting with one of respected marketers in Ghana. I thought I'm meeting, yeah, you can speak to this guy.
[18:01] Yeah, I can speak to this guy. My boss is also very fantastic. Like, okay, yeah, let's talk to this guy. Let's talk to this guy. So it makes the work a lot more easier.
[18:10] So I work into interviews, I work into meetings from that background. So even if the head of market doesn't know me, he was my boss. Even the head of market doesn't know me.
[18:20] Okay, you're committed by a marketer that they respect. So it makes the work a lot more easier, right? Any lessons that founders or let's say up and coming digital marketers can learn from you?
[18:36] I don't like to give advice. Why? I don't like to give advice. I don't like to give advice. So that I don't cross any border. Yeah, I don't like to give advice.
[18:46] Why? I feel like so. Every instance is different, right? Yeah. At right, my notes work in every, yeah. My notes work in every instance. I just like, maybe I'll tell you how I deal about it and how I go about things.
[19:01] And if you want to draw your own composition that's fantastic, but I don't give direct. I try to stray away from that a little bit. The question again, I forgot to leave.
[19:13] Lesson length. Okay, lesson length for marketers. So one is maybe like, let's start picking up projects that might be a little bit above our width.
[19:26] Let's start doing that. If I mean many forms in many ways, right? So you love podcasting. You love the guitar marketing. You have a podcast about the guitar marketing.
[19:38] No one told you to do that. No one really told you to do that, but you have it. I can start doing stuff like that. So I love, maybe I love data.
[19:46] I love data. I love research. What are you doing about it? Does that just end there? I can do something like, punch a little bit about your width.
[19:54] It might not be starting a podcast. It might be starting an event on data and research and stuff like that. And one that like, put your skills to use.
[20:04] Don't wait for an employer to get you a job. Put it to use. Okay, you know how to do photograph. What have you done with that skill? I'm waiting for me to employ before I know that.
[20:12] You know how to do photograph. Like, you know how to do Google ads. Like, what have you done with that skill? Are you waiting for me to spend my dollars before you use it?
[20:20] You have money, spend, run some ads. Like, you have passion. Okay, you are a digital marketer. You love shoes. Sell shoes. That's your skill with the shoes, right?
[20:32] So, if I come to you and if you come to me and say that, you do your term market. Okay, I've done, I've done, I've sued X number of shoes using my own skills.
[20:39] Like, let's start doing that. Like, sometimes people wait for, people wait for like, okay, I'll talk briefly about it. Like, people also with like perfect movement.
[20:48] Yeah, but you never get it. No, like, start something. Do whatever you have and like, what you have and what's in hand. Interesting. Let's talk about building buys now.
[21:00] I know building buys is all about documenting Ghanaian tech stories, right? How has it influenced your work? You know, documenting Ghanaian digital economy.
[21:12] How has it influenced your work and most importantly, your perspective in Ghana? So, my work for one would be, it has humbled me, right? For what you said, is that the official name for building buys?
[21:28] You said your work for? No, so we, building buys is a product of Insights Lab. Ah, right, right. Yeah, so that's like a registered company. Oh, okay, okay.
[21:36] Yeah, doing registered company in Ghana. But seeing, my work at building buys and like has really humbled me. So, most of the time, we glorify people, right?
[21:46] Like, we glorify CEOs, we glorify chief, like C-suite folks. But, because of my work at building buys, I have the opportunity to like interact with some of these people first hand.
[21:58] And sometimes I tell you to interact with them. I love the episode with a help tell. Okay, Alex, yeah. When you interact with some of these people, I thought you step back and like, okay, it's this really, I only want to mention you sometimes.
[22:14] I'm not, I'm not sick from this. Yeah, let's say, is this really him? Is this really him? Like, okay, is this like, I did that down. It's like, it has really humbled me, like.
[22:25] So, now I just want people to reach out to me. I try to be a lot more helpful. I try to be a lot more helpful. Like, if I can really help, I'll point to you.
[22:33] If I can do that, I'll point to you. In terms of like, our view of, my view with building buys on the ecosystem. One, I feel there's a lot going on here.
[22:44] That's one thing. Like, see, you'll be tempted to think, it doesn't a lot happen in our ecosystem. But, sorry, there's a lot happening here. There are some of the stories that we have not even told on building buys yet.
[22:56] But, there's a lot happening here. And, which every episode that we jump on, every guest that we host, we are uncovering new things that's happening in the ecosystem.
[23:05] One of the thing is, sometimes we tend to think, our market is not viable. Like, people raise money and they don't. They don't survive. They don't survive.
[23:13] That's a lie. But, I've seen multiple, yeah. That's a lie. I don't want to go into details. All right. That's a lie. People here, like, bootstrapping companies.
[23:24] Capital is a bootstrapped company. They don't raise their dime. Yeah. It's a bootstrapped company. They are making a lot of money. Like, they employ over 600,000 years.
[23:32] That's on head off. That's a huge thing. A business started by three people straight out of university. Uni. Yeah. That's on head off. And, that's like, maybe Hubtel is like up there.
[23:42] But, there are other people. There are other guys. That is, Hubtel, that is what we know. Yeah, that's what we know. What about those we don't know.
[23:47] Those we don't know. Yeah, that's interesting. Recently, we had an intro conversation with with a business, a CEO who is starting a company. And then, he's not starting.
[23:58] He's operating the logistic value chain. And, like, I was surprised. Like, how come I don't know you? How come it's the first time I'm hearing your story?
[24:08] When we jumped up there, because that's the feeling I got. Like, how come it's the first time hearing your story? The guys, they are doing massively well.
[24:13] They are delivering stuff using e-bikes. So, a machine and all of that is down. This is down. It's down. Like, how come this is the first time?
[24:21] And there are a lot of stories like that. We might not be able to, for now, we've not told all those stories. But there's a lot happening in the ecosystem.
[24:29] And one of the thing is, once there's a lot happening, there's money being created. There's value created. If you are in school, get into tech.
[24:37] That's it. Get into tech. You can design, get into tech. You can market, get into tech. You can talk, get into tech. So, like, that value chain is being created, right?
[24:47] What excites you about the future of digital marketing? So, future of the digital marketing, you don't have to think about this a lot more. One thing is, are we buyers?
[24:59] I work with our tools. Of course. We partner with MTN. So, are we a little bit buyers? One thing that excites me when MTN launch, their media ads platform is one.
[25:12] We get... So, every ad that we spend on, we spend on metal, we spend on YouTube. It ends up somewhere else. Yeah. It ends up somewhere else. It's directly profiting another ecosystem.
[25:27] So, I mean, metal runs programs here. We support our creator economy. YouTube does the same. But let's be frank. We are enabling another economy.
[25:38] What happens when we invest? Not invest, invest in our own. Run out on MTN ads. We are investing back into the ecosystem. MTN has a lot of programs that they do that benefit you and I.
[25:50] So, we are doing that. We are running and reinvesting into our own ecosystem. That really excites me about MTN ads. Really excites me about the future of digital marketing in Ghana.
[26:02] And MTN ads, it's not only art on the platform. They have all the amazing products. That's launched on their platform as well. I mean, for competitive testing, I'm going to be able to highlight.
[26:12] I don't want to give them a free shout out. But I really have a lot of other powerful... You don't even need to say. Yeah, powerful tools on the platform that you can try and then use them as complements to add that.
[26:23] Two times, yeah, yeah. What? Yeah, I want us to go into relevance now. How can market tests stay relevant in 2025? Okay, how can market tests stay relevant in 2025?
[26:38] That's like a hard question. And be relevant. Be relevant is a tough thing to do. Because most of the time, you don't know where the industry is headed.
[26:51] I also think now we have a lot of detail on how stuff, how things are... I'll briefly tell a story about. We hosted the commercial manager. No, not commercial manager.
[27:04] I'm done playing the show now. The CEO of Complete Pharma. The CEO of Complete Pharma. And he told us an interesting story about how Vice At One exited the market.
[27:15] So at the time, they did a research on the Ghana television market. And they realized that attention is moved from television. And it's now moved to the guitar.
[27:24] So once they realized that, that was like five years ahead of their time. They sold everything and exited the market. That's like they are ahead of their time using data.
[27:33] It wasn't Vice. It wasn't I feel. No, it was data. But by numbers. But by numbers. So now how do we stay relevant? For me, I love detail lots.
[27:43] Like, I don't know the number of research that I read in a week. I'm always looking out for what's the next thing. So there's a lot of detail on our markets.
[27:52] There's departments at the University of Ghana. They recently published a detail on how Ghana businesses use the data finance. And all of our digital tools and all of that.
[28:01] There's a detail out there. Let's get ourselves involved. Bank ourselves without a detail. Like, no. Like making sites. Making sites for businesses.
[28:10] From this, I don't think. Please don't make that. No fear. Most of the time. I mean, I work as a designer. I know how. That's. Yeah. I don't show this stuff.
[28:20] What do you mean? Are you the one? It's not for you. Let's go along with data. And all of that is AI. AI is here now. As market is less adopted.
[28:33] Right. And let's not. So there's a little bit of an underestimate of moving your word to it. Okay. So I'm not doing this. I'm bringing it on to help my clients.
[28:45] Faster and better. I've thrown it into AI for days for me. I will have to capture this. And I need a written entirely to AI. Whatever it is, we don't have problems.
[28:55] No. Let's adopt it. So I just do the case study of how how I'm using AI in our company. Right. So before we started using AI in our work, what happens is when police are moved, when we report our new view, report our new episode, we sit back and then watch everything.
[29:14] Yeah, you pick. Before we do one of that. Oh, Lord. That's like, no, that's how we're listening. Right. What do we do? We pass the video through AI.
[29:25] May I pass it to you? Okay. Yes. And then it tells us, okay, people will do it with this part of their view. Yeah. This part of their view will lead with this.
[29:33] Okay. We turn it through. We don't think that's a disaster. We hear something else. That's like, that's what we do here. Yeah. And then it's a fantastic way to, fantastic way to like make our work a lot easier.
[29:44] And then the view takes a lot more faster. And the thing also is, now maybe we might only need 10 people working in the marketing department.
[29:53] We might need three people by which AI is interested. Yes. When we have to keep that view, when we have to keep the view, where the people are saying that, like, that is the way that people are doing the things we do now.
[30:08] Sharing the creative space, and then they get down against many people who are not working out. We need probably just one person who is more like a generalist and can oversee a lot of a lot of other aspects and come from that right of Norwegian.
[30:23] Where can our listeners get in touch with you? And most importantly, get to know more about your work and what are tools, especially my listeners are all at marketers.
[30:36] Yeah. So how can they work with our tools? Where can they? So, you can reach me on LinkedIn. I'm there most of the time. These days I'm trying to put but I'm there most of the time.
[30:50] You can reach me there. But on Twitter, I want to use FPD. I'm saying something in Twitter, I want to use LinkedIn. If you want to learn more about actors who have the other time that you can talk to everybody, like present to people who are curious more about how you work.
[31:07] You know how I can support you. My initial curiosity was there when I met anyone who was there. It's like, wow, this is genius. So here we are.
[31:18] We will talk to you on LinkedIn. So we can reach out to LinkedIn. I mean, I replied with my speech. I'm not that big yet. I replied with my story.
[31:27] No, my name. I replied with my assistant too. Yeah. I replied with my social. I mean, reach out and then let's discuss it. Yeah, I'll be honest.
[31:34] I'll be honest. I'll talk to you later. Because I mean, we have to reach the people. We have to sell stuff. I love to. So from my end, I think I'll add your links, LinkedIn, especially to the description also.
[31:50] You have to check it out without watching on Spotify. Yeah, we can't watch it. We can't watch it. Yeah, but in our market, if you're listening on Spotify or on YouTube, yeah.
[32:02] So yeah, thank you so much. Thank you a lot for having me. Thank you a lot for having me. And sometimes it's very hard to know the thoughts of people who are eating, companies, very much companies.
[32:16] Like this is where you're like, yeah, I'm people on the ground. I'm like, might as well like last day. This episode, just like any other episode of Colours of Social Media podcast is produced by Builders Studios and recorded at Tribal Mark Studios 13 Asico Street, Tontra Hills, Accra.