The Google Ads Certificate (Part 3) — Colours of Social Media Podcast

The Google Ads Certificate (Part 3)

In today's episode, we dived further deep into how you can write and pass your Google Ads Certificate exams. The pass mark for getting the Google Ads certificate is 80% and not 70% as I said in the show. As always, this show is supported by Kaeme Body Care , producers of 100% Natural Shea butter Cream and Black Soap for your skin.

Transcript

[0:00] Welcome to another episode and if by now you don't know about this show, this show is about digital marketing, which include social media marketing, search engine optimization, email marketing and any other ways of marketing that you know of.

[0:34] My name is Enoch and I'm your host and for the past 3 weeks I've been telling you what took place when a couple of guys decided to write Google's art certificate examination.

[0:48] I sent my recorder in there and I recorded all the events that took place and how you as a digital marketing person, you can write your first ever Google Art certificate and pass and pass well.

[1:04] You get the 70% pass mark. So yeah, I've been telling you for the past 3 weeks, for the first week, which was the part 1, outline the future of Google and basically the future, what the future holds for technology including AI.

[1:25] And moving on to the second week which was episode number 10, end episode and number 10 I made mention, well we all realize how personalized digital marketing is becoming, especially when it comes to using Google tools and talking about Google tools, how and why they need for you to use Google tools like Google My Business, for your business or for your client's business.

[1:53] Moving on this week, this week is fully packed because this time around Eyo, Eyo who was a facilitator, Eyo went in deeper when it comes to Google Art certificate and I just want you to stick around and listen to the whole episode right to the end and apart from you learning more about how to pass this Google Art certificate, I have a couple of discount codes from my sponsor that I'll be willing to give it out.

[2:23] So yeah, before I continue, I just want us to hear a word from today's show's sponsors. Today's episode is brought to you by Kaimi and I've been talking about Kaimi every week because Kaimi's birth is unique.

[2:49] Their uniqueness actually comes from the raw materials they use in making their skin care products. Kaimi's share butter is 100% on refined share butter and not only that, they've added their uniquely blended essential oils inside to give your skin that Kaimi signature scent.

[3:09] I know there are others who prefer the classic share butter scent. If this is the case, I'd recommend you get the unscented share butter. And to try out Kaimi, go to their website kaimi.com and make a purchase and when you get to the checkout page, input this keyword, the ea show and you will get 10% discount off from everything you purchase from their website.

[3:35] Again, the discount code is the ea show and you get 10% discount off from everything you purchase. For a happier, healthier you, use Kaimi's share butter.

[3:57] And before we continue, I just want to apologize for the quality of the audio file. Things were carried out in an environment I had no control of.

[4:06] But I'll do my possible best to explain proceedings to you. Now, the use cases for that is brand awareness or official packages by massness, price raising, impressions and clicks or drug traffic and conversion.

[4:21] So I'm going down with you, wait wait, use the use code. We have a case where we have no clients as a CPG brand and have no CPR. Right? So, no.

[4:34] Before we go, we're all fine. They put up something, have a handful of stands. You have to stop listening. The product cost is cancer. I'm going to laugh.

[4:43] For them, we have to manage our prices. Right? At that point in time, driving police was on the street was important thing because you have to put your life to the stage for, can this product happen?

[4:55] Can this product cost cancer? La, la, la. At that point in time, you won't be present. You've got to do the number one result or number two result.

[5:04] You know, to answer that question around, that product can cost cancer. You want to say, no, no, no, no. Listen, and then the five things about our product.

[5:13] And we're going to take a conversation about our product. Or hear what the doctors have to say about our product or whatever. Right? At that point in time, being at a particular location becomes very important to you.

[5:23] And the big strategy is to use an excited sexual orientation. Right? Now, talking about brand new shit, most of my time says this, so that you are a bit higher vis-a-vis another site.

[5:38] Right? So, what is the use case here? If, for example, I'm in eShop Africa. I think that's an e-commerce site here, eShop Africa. And I have a new product.

[5:50] But I also understand that my company is called Genia. It's also Genia here. It has the same products. I need to outsell them. And I want to ensure, I recognize somebody said just go, start from the next step.

[6:04] There's a big pile of parts. Right? And I have extensions before they see my company store. Right? So, in that particular scenario, I am trying to help speak Genia.

[6:15] Right? So, I can go and specify, I want to outrun this customer domain. So, you can go to the system and put your compressor domain, and target that as the domain they're trying to outrun.

[6:29] You do not understand that with me. The system says to me, on your behalf, but it tries to make sure that you outrun that much like Tyra. Does that make sense?

[6:39] Mm-hmm. Okay. If you go into the search, there is a report called the search technique, or Tyra was one of ours. Search technique report. If you search the markets, that's one of the coolest tools that are available.

[6:53] When search technique works, search technique works, you can actually see the keywords that are bringing people to your sites. As for the keywords that you are reading for, the coolest amount of search technique reports are waiting for the particular keyword.

[7:08] You can see which of those examples is this, that keyword. And we like to go over your own on the side of the ground. So that, you really think that you want to be a architect and how to use search and use, and try and use all the other things that are really important.

[7:24] So, search technique was very important, very useful. And some of our trackings, our trackings share small business cases, very similar to type of search communication, but in this case, there's focus on the customer, competitive story customer domain.

[7:43] We want to track of many impressions that are released, as well as impressions. Any questions? Do we have any comments? Okay. My question is, so if you want to help someone help you find a way, for example, you may have asked, if you want to help someone help you find a way, so are you able to contact, are you able to search that?

[8:08] I don't want anyone to help someone find sites without domain. You can't say, I don't want anyone to help someone. Okay. You can say, I don't want this particular domain to help someone.

[8:20] So let's say, I don't want you to help someone find, and you also said that you want to help someone come here, what's that? That's where your point is for kissing.

[8:29] And what do I agree with? No, the single threshold increases, everybody says, smart meeting, so it tries to increase how much you are willing to pay, so much what the person is willing to pay.

[8:41] However, it's still we have to be able to direct our traffic to each other, the political countries. And what we're trying to get at is who has the fastest speech, the fastest site, who has better commercial experience, who has the most transparent sites, which of the sites have to be the most creative ways, which of these sites have an extension within, so we're trying to get at all the smaller factors to decide who gets us.

[9:07] So they say, it's not like a high-tech job or something like that. It's not just a high-tech job. It's not the policy of the company, or the economic community, or mobile company.

[9:18] All of those things are the policy of the company. So you see, the beat takes you 20, so you have to have, I mean, if you have a single essence, what you also have to develop yourself by using a good policy of the company.

[9:32] Because I don't know. The rules set forth to ensure that you don't have to go far to find a result or a sign that I'm going to set here. And that's why I'm just going to take some photos of the session, not like a field-typing question.

[9:45] We don't let you go, those sites get busy. We provide answers right there. I'm sure who provides the answer, and it can create into the site and find out more.

[9:54] But from a snapshot, from a high-level perspective, you can already see the answers to the question. Okay, so it looks like it. It works as it has been.

[10:02] Here's what we said. Before you, we've been trying to understand when you have to try to base about the base of the other events, and that's why we started with some of the trends, why you have more sites and formats, and all of that.

[10:17] Thank you very much. Sure. Any other questions? Okay, let's go on. So when some of the targets are tracking a type of session information, I want you to use this, I want you to share this, I want you to use this.

[10:35] Now, the next base strategy, next one base strategy I'm going to move, and now we move from awareness to consideration. Now, we're trying to influence, we're trying to get, we're trying to get, we're trying to get more of, we're trying to get mostly perception about our brand, et cetera.

[10:56] The base strategy here is maximize case, maximize case. No. Now, remember, with smart PD, with smart PD, it's very different from your manual PD where you do a set, you're not sure what you need to do.

[11:32] With smart PD, you need to understand how much awareness you have and set those to be on your behalf. And you set how much you're going to be by compression, and set those to be on your behalf.

[11:44] Part of the best news, and see not the case, right? Now, with my smart case, your objective here is to get us to click on your app and get the lucky page as possible.

[11:57] Right? Now, all you have to do is put it in, pop it in, put all of the objectives, and change maximize case. And the system tries to break your case to get as high quality and very much to the sites as possible.

[12:12] We don't set how much you're going to be. The system can go pretty as it goes. For 20 people to come to the site you need to be at 500 cities.

[12:20] Right? That would be different from how much you're going to be if you set a manual CPC. The only difference is that that's using high quality.

[12:29] Those people who probably don't ask, they probably spend a lot of time on the site, as they have. Right? So, the objective here is to maximize case and get us many people to get us as high as possible.

[12:41] Use case is, if you have a building or street company, you might also use maximize case because the system can be efficient and you have, this is also my site's traffic, you have HR projects, all your targets and all that.

[12:54] For the key words, I have high assist in compression, high assist value in compression. And also, I tell you, it's my skill team, it's my skill team, while maintaining the model that we need to help them.

[13:07] I said a lot of what I was going to say. Number three, I have, just want to focus on that. The same thing. All my follow-up keywords that have high assist value, eight conversions.

[13:16] What does that mean? Is it going to be obvious? All the follow-up keywords that have high assist value, eight conversions. What does that mean?

[13:31] Okay, I'll explain. How many of us here use attribution reports, or even do a form of attribution for our campaign? How many of us here know what attribution is?

[13:42] What attribution is? I've got many spots now. What essentially is we have assigned values, channels, a lot of parts of our campaign that we have in compression.

[13:58] So, if for instance, I want to buy a shoe, and today, I've got a social media and I see a shoe, and I know the shoe. Tomorrow, I go and do the search, and it's time for what's there, which is by 19 facts on XYZ shoes.

[14:16] I click on these, and I see the art. I then click on the art, and I go to the site where I live. The next thing, I go and use my search for this thing, 19 facts on XYZ shoes, and I watch a couple of videos, and I live.

[14:32] And then, on the, maybe, series after, I'm browsing a popular site, and I see the same shoe, because I've built your site, and then the market is here, and I click on that art, and I buy.

[14:49] The system of Google Analytics, and your Google Analytics platform, 8% is your Google Analytics platform, tries to plot the journey to a conversion for that past 12 periods.

[15:01] We'll understand that this user first was on social, and then went to Google search, and then went to YouTube, and then went to display network, and then purchased.

[15:11] So we can plot the journey to a conversion. Now, where the solution comes in is, we try to understand which channel was responsible for the break-out final conversion.

[15:22] Was it the switch-out platform, or the search platform, or the video platform, or the display platform? And that's where it comes to be, because there are different aspects of Google.

[15:33] There is the first street, where we look at the very first street that led to all of that journey, and in this case, it would be the switch-out platform.

[15:44] There's another aspect of Google Analytics that's going in the air, and it tries to actually put the value and preparation to all of the channels involved in that conversion.

[15:54] Now, there's another aspect of Google called the last week of Google Analytics, and that's what we're using. The last week of Google Analytics is trying to decide the final channel that led to the final conversion.

[16:08] Now, why should you use all that aspect of Google? And, okay, before I talk about that, there's one more component called data integration, and data integration tries to use data and machine learning to understand the value of each of which had the speed in the beginning of the conversion.

[16:27] The first week, linear of last week's conversion, right? So, for instance, when you switch-out, when you started the initial experience, the initial awareness, your video could have happened, don't it had a joke, in how this thing that was satisfied with Google was, and you were hit by that product, your video might actually be able to take more and more credits from the linear conversion, but you might be able to really understand that value of the conversion.

[16:57] So, you need data integration to try to understand the role that each of those channels play and where it could be valued to those channels. Now, when you start to make that conversion, if that's all it can be used and chances are that's all it can be used, then only that should be valued to the final channel that divide the conversion.

[17:16] And doing that is sort of like what you can give off the ball and, you know, from the back, a set of passes to each goal, each goal passes to build, build passes to another goal, run a pass to Bezema, Bezema scores.

[17:29] Who should take credit for that goal? Others, Bezema. But Bezema builds with people that go without the other players. No. No. Maybe, still, around that kind of goal, maybe to go from defense to midfield and then just took out Bezema and did the final pass to Bezema, played with some teammates.

[17:50] So, here's how it works. For me too, there's this funny video, see what I'm trying to get, taking away all the players and I shot the ball with some players and all of them, and I beat the man who came in and he was so angry.

[18:03] Like, I'm not going to go crazy. He does something crazy. What else? I'll have to be sure it works, and he says, now, coming back, all of us are now keywords that have higher super value in conversion.

[18:16] Using this big strategy, the point where we're trying to identify the open channel, the open channel keywords, the keywords that will start that chain reaction that will lead to final conversion, right, and try to tag those keywords and attract those keywords into your site, right, and actually, that's a nice place from super value.

[18:38] Lick it, hit. Now, moving from conversion to conversion-based strategies I can't say that the square goes on more interestingly, right, the first conversion-based strategy here is target CPA.

[18:55] Made target cost half acquisition, right, and now, the default one and acquisition is here. So, people and acquisition will be changed. To some extent, actually, you just have to be produce cost.

[19:10] So, all of us and our customers will be, you make a phone call or double-game app or sign up to a news center or whatever, right, we are able to track that acquisition using the conversion traffic code in Google Ads platform, right, so you can expose a conversion traffic code in Google Ads platform.

[19:33] You implement that code on your site, specifically, you can implement some contributions and say, if someone gets this vision, then he has completed everything he has to complete.

[19:43] So, I can't agree with the entire thing, but it is mostly an important conversion traffic code to record people that land on the success page after making the conversion, right, so if I view the products, add them into the cards, pay for rates, usually there is one more kind of page that shows success or payment coming on people.

[20:03] If the user gets that page, then the conversion is happening. So, the system that's this could get the conversion charged, the system will charge at the time, right, so with conversion traffic code, you are able to track when the conversion happened.

[20:17] Now, with Tensor CPA, remember that we are all kind of a conversion based strategy, and we are still user-based strategies. What you do here is, you tell the system, this is how much I am willing to pay for a conversion, right, so our show is about 5,000 CDs, I'm willing to pay 500 CDs for everybody that purchases this shoe on my site.

[20:42] So, I come to pull that smartphone, I select Tensor CPA, and I set my A, or my Tensor CPA, as 500 CDs. This is 100,000 works in the world. So, today I beat one CD for this open, final keyword, tomorrow it will be Tensor C, for this new final keyword, tomorrow it will be a 100 CDs for this guy I use, I'm going to compare it, because we have a piece around what it takes for such and such, and what it uses and what it can do to it.

[21:18] Now, people are nice, and that is this, the power of Google platforms. But Google platforms is actually very easy and very smart, and they have the most advanced AI team, and so, I saw a company with the law from my house on the next, a base blog, and we got to understand data and context that are input, right?

[21:43] So, today I'm going to tell you something about yourself. Just like we talk about the really big thing about yourself, we need to be all of you, right?

[21:50] Even so, we certainly are so nice to think about you, when you're on a vacation, when you're chilling, or you're the best at that, no one even puts on a picture of themselves when you wake up in the morning.

[22:00] But then, when you're off school in front of a group, no one knows, but that's how sometimes we think. It's how many people on the basis of this clear information that they show to us while such loose actual keyword, and in CQ word, in a sense, the truth serum is a signal of intent, right?

[22:22] This is what we need to watch on low and high, and we can just maybe basically show that person who is dancing up in us. One of the things we start from is a workflow.

[22:32] One of the things we start from is a section screen. So, I kind of go into some of the sections here, and you see in the section screen, that says, how to be proposing work.

[22:43] We follow up to that, right? Yep. And that's the truth. The truth is that in our keywords, I am very strong signal to our intent. So, I want to think about what we're experiencing, right?

[22:54] Besides our keywords, for example, it goes to myactivity.google.com. You can actually have a snapshot of all the places you'll be, all the keywords you search for, and all the other services that you use.

[23:10] Myactivity is Google, right? And in terms of my criteria, people kind of really believe that the power of music does show some business, right?

[23:18] With myactivity is Google.com, you have a pretty good sense of, you know, your movement, your settings, your search history, everything. It's productive for some of us, you know, to go into this section, and get better.

[23:32] This guy doesn't love shoes, you know, right? Well, this guy doesn't love shoes. He's not really a big fan of shoes, but he's a bucket of value shoes.

[23:41] So, this guy is more ready not to look like this guy, right? If you were a blog, he might target this guy for you, because he is more of a fan of shoes.

[23:51] He needs to speak to you while this guy is not supposed to be a fan. He's not supposed to buy your own shoes. He's not necessarily a blog, right?

[23:57] We've got to understand this thing. Besides your search, Google owns YouTube, Google owns Google Maps, Google owns Chrome, most of you have said, browse out of the wall, your Facebook, your Android, is owned by Google, so Google has made forms.

[24:13] So, in that instance, we have a very well-rounded picture of yourself, what you should do, the basics of creativity, and what solutions are at the end of the year.

[24:25] I just want to have a problem with it. Here, two questions. The first one is, does it mean that you want to have specific, does you want a specific type of audience?

[24:43] What is it? Do you tell your family, do you want to be more to get that specific kind of product audience that gives you more specific kinds of decisions?

[24:56] Okay, so, I think logically, you would pay more for that person, because he's only a higher value person than someone else in that situation.

[25:05] That person is probably concerned more about advertisers, and you, big person, are willing to act on these very important solutions. Your beats might be recent, a lot higher than others, so it means that the constant proposition could be more higher than them.

[25:20] It depends. It depends. But I'm trying to point out the general idea so you can't really compare the constant position of these things. However, we might think that the click on average, the constant click on average, would be higher for each user versus other users.

[25:36] Okay, and the second one is, not only are you asking for ads on YouTube, rather are you, not the video where there's ads on Facebook. You can answer, why you can't answer them, who looks after you, and what is the option, or do you think that's good?

[25:51] The feedback that Google gets, it's just to get to people, so that next time, you will want to start to have a little bit of reference, just like what you said about the action mission, and you want to go with your general path.

[26:03] So this train, where people are, you are going to have to do it for better, for working on this platform, or just to get to it. It's impressive.

[26:11] So amazing. What's the exact thing? Yes? Yes, so I think it's both, so like I said, the platform of the system tracks and repeats the frequency of the art, where it's equally, instead of, I don't see that anymore.

[26:25] The system reduces how much we show that art, so that's what I need for, not just other people. So it doesn't necessarily impact the experience of all the people.

[26:34] You just mute them, and that's what I need. And if you're having a lot of people think about that, don't show them, have a cancer, and others could see the impact on your people, that affect the typical rate of our level.

[26:48] We would not text you to tell your people how fast they act, or which are not, but you see some of these things in the features and the conversions.

[26:57] I mean, we have to do what we want and what we have to say. What is the level of uncertainty experienced by, I would say, just the wrong people, you have to do that work.

[27:08] Okay, so about 7CPA, your goal is to drive conversions, so you... You should have a question. What? You should have a question. Oh, you have a question, okay.

[27:21] Oh, it's gone. Okay, thank you. Thank you. So, we'll tell you, if you accept how much I'm going to be part of the system, the system does a big amount of what we have every other time.

[27:30] The cool thing about our system, if the acquisition doesn't happen, the system does not charge. Now, the system have a period that we have, and at one, some periods, where we have a mature cost, but because we have selected the city as a big surge, they don't charge.

[27:47] I think that makes sense for any of the tenants, because that would be more efficient to keep on it. Maximized conversions is also another conversion-based strategy for selecting difference.

[27:58] While outside the city, you actually set how much you're going to pay for a position. With maximized conversions, you just tell yourself how much projects you have, and the system currently offers much progression as is possible within your projects.

[28:13] While enhanced CDC, very similar to Tidal CPA, but unlike Tidal CPA, you don't necessarily set how much you're going to pay for a position. You set a CDC, and you give the system a range within which it can modify your CDC up or down, right?

[28:30] You give out a conversion for your Tidal CPA, and that would be that if I set my CDC at 10 cities, and I've posted my range at 50%, so 50% plus, or minus, if that conversion actually doesn't happen at 100% of my CDC, I would guess that's B, or I would think that B, because the range of my adjustments does not adjust for what's that use out of this works.

[29:00] Does that make sense? Yes? Yes. Question, okay. So, a piece about this, when it comes to this, you said that a conversion project or a landing is a conversion project.

[29:17] You said a conversion project. But now, you define how the system beats on your behalf. So, for all three here, they are all conversion with strategy, and it remains conversion tracking and step goes by the conversion partners.

[29:34] Now, how the system beats on your behalf is where this defies, right? So, you tell the system that I want you to beat and deliver at the cost of a position of X amount.

[29:49] So, if they are not able to deliver that conversion at that cost of a position, they don't charge me, right? So, the system will find the beats to ensure that the inverse of that target cost of a position.

[30:02] Now, if the conversion is once a lot of the target's cost of a position, you will not get a conversion because there is a city or anything to find, right?

[30:13] So, if I go to the system, I want to sell my shoes at the target's cost of a position at the target's cost of a position of 100 cities. If the ambition is actually happening at 200 cities, they don't get a conversion.

[30:29] So, the target's speed falls. But the next conversion, the only thing I tell the system is, I have a universal city sustained. Do your thing.

[30:37] It depends on the conversion responsible. This is still a group to deliver that conversion at 200 cities but in some ways, it might be 1,000 cities or 5,000 cities, right?

[30:49] But I'm assuming that we need to take that risk. And, as you can see, it's, okay, I just have 50 cities sustained per click. It's not really per conversion.

[31:01] It's per click. But you can modify that city by 50% or per down. So, you can put a 50% or you can put a 50%. The risk there is that it's not really focused on acquisition.

[31:14] It only tries to get some clicks with the high chances of moving from acquisition. Do you see the difference? I think that I want to say that I want to be part of the conversation.

[31:26] Sure. So, in this, I sense a particular bit applies with really far less. I sense a particular mix. So, let's say for each one of them, she found the priority key.

[31:35] I sense that if I go in a position like this, I will do this, and it's all about the financial solutions. And then, I have $500 to save my teeth.

[31:51] I will care how much you need to take one person. Then, I will take it all. Exactly. Then, the last one, say so much about the conversion, and that's about my case.

[32:02] Yes. If you use it, then you have the commission as well. I think it's as you get into the conversion. The difference between target CPA and enhanced CPA is target CPA, you have charged the part of the position.

[32:15] Enhanced CPA, you have charged the part feet with high chance of getting to the conversion. Okay. Just the difference. So, enhanced CPA, those don't give you conversion.

[32:27] Those don't charge you when the conversion happens. If target CPA, this guy has a high chance of getting to the conversion. What's it really like when he's moving out?

[32:38] I can't see CPA or CPA but I'm going to be like this one. Very good question. Very good question. So, if for instance, I already have data on the calls, and I'm going to show cost fees, and I'm going to create fee pricing, and it is time to submit.

[32:52] Because I understand that. The way the creation of the comments, and I'm going to show the cost fees. If it's a new product for one case, I'm not quite sure what kind of I'm going to show cost of fee.

[33:04] Then I'm going to go for a mass size conversion and the enhanced CPA. Right? Enhanced CPA is a lot more flexible. I'll get options. So, what happens in the live series now?

[33:14] What is the current CPA? If your target CPA is on right, you might not get a product that just stay there and use for your target. With enhanced CPA, you actually take the rates to the size, and that sheet might not be used for the target.

[33:27] With enhanced CPA, you actually take the rates to the size, and that sheet might not be used for the target. That sheet might not be used for the target.

[33:36] So, with enhanced CPA, you actually take the rate, and you actually take the average to the size, and use the Treasurf to make that target. That sheet might not be used for the target.

[33:49] What happens in the live series is the great CPA is already at the highest in the CPA. My rule is don't go If you want to use the CDC, you can ask the question.

[34:06] Well, you can use CDC if you want, so it's very very special. Any more questions? We don't understand. But we can read to the CDC very fast. So how do we also target the CPA?

[34:18] One second on your campaign. On that meeting, you will see big strategies. A drop-down will show you all the different big strategies that are available.

[34:27] And you should target CPA, and it should show you the speed of physician. No, no, this is possible. If you have been able to pick out a few tips that will help you pass your first, or maybe your next Google certificate exams as a digital marketer.

[35:11] But before I tell you what I wrote down during Ayo's presentation, I just want to clear the air. Remember during the introduction, I said you need 70% in order for you to get the Google Art certificate.

[35:27] Well, it happened that during our exams, someone actually got 70% and didn't get, and this person didn't get the certificate. So the pass mark is definitely above 70%.

[35:41] The pass mark for you to get the Google Art certificate is 80%. So you need to get 80% and above in order for you to get the certificate as a digital marketer.

[35:57] And once you get a certificate, then you know a bit about Google as fundamental and video advertising. Good, now that said, here's a couple of things I wrote down during Ayo's presentation.

[36:20] One, the success of your campaign lies solely on your quality score. And as a digital marketer, you need to read or research more about how to improve your quality score in the Google Art campaign.

[36:37] Just lightly, in order for you to improve your quality score, you need to get the right landing page of your art campaign. You need to get the image right, you need to factor in the base, and also you need to include art extensions inside in your Google Art campaign.

[37:00] Two, with every campaign you run, try and follow the customer's journey. And if you're not familiar with the customer's journey, I'll just outline each year.

[37:13] It includes awareness, consideration, purchase, service, and loyalty expansion. There's a whole article about the customer's journey that you need to read about it, in order for you to even construct, in order for you to generate your content around this topic so that whatever you post online, whatever interaction you carry out online, you will go along the journey of the customer.

[37:45] And Google has had various strategies for this, for any stage of the customer. A typical example is when the customer reaches their consideration stage.

[37:57] At this stage, you can use a maximize click strategy in order to get the full benefit of your Google Art campaign. And as I said earlier, I believe you've got a few tips down, although the sound is not all that great, which I'm truly sorry.

[38:15] As always, this show is produced and edited by me, and the support goes a long way to help me produce new episodes every week. If you found value in today's episode, why don't you go ahead and share this episode with your network.

[38:33] Also, share on your favorite social media platforms. I'll be back at the same time next week with the last part of Google Asset Gate Examination.

[38:44] Then we'll close this chapter. Kindly subscribe on ankle if you haven't done so, or wherever you are listening to this episode from. My name is Enoch, and good night, and have a pleasant tomorrow.