Featuring Priscilla Osei-Wusu
In a digital world obsessed with virality, loud content, and overnight growth, many small businesses are visible—but not intentional. In this episode of Colours of Social Media, host Enoch Robotboy Appiah Jr. ( @iamrobotboy69 ) sits down with Priscilla Osei-Wusu (Comms Girlie) to talk about what it really means to build awareness without the noise.-
[0:00] From today's studios, this is Colours of Social Media, the podcast for marketers who believe in digital. I'm your host, Enoch RobotBoy, Appiah Jr. In this episode, the first of its kind in 2026, I sit with Priscilla Osei-Wusu, popularly known as Pong's Girlie, a communications and digital strategy professional who believes visibility shouldn't feel chaotic. Priscilla helps professionals and the growing businesses show up online with clarity. Together, we will unpack what it really means to show up cautiously in today's attention economy by chasing virality without a strategy compared to a brand. What I think is that most people don't know that I have a class connection with Priscilla Osei-Wusu. We go way back when I was in kamase, and she was in kamase. Right now, she's at InnoHelp, and she's called the Combs Girlie.
[1:00] What does the Combs Girlie do? Okay, so most times, people specialize in social media, specialize in other areas like in your marketing and all of that. But I realize that to be able to do that well and do it with strategy and understanding, you should have a general combs strategy. So whether it's social media, whether it's email marketing, whether they all fall under Combs, and to understand the motive behind it and do it properly, you have to look at the general view, which is the whole Combs package. And that is why I do it.
[1:36] So it goes beyond social media. It's the whole Combs package. So you are Combs Girlie. Yes. And you do your Combs at InnoHelp. Yes. Tell me a little about InnoHelp.
[1:48] I'm with the foundation bit of it. So the foundation, what it does is we help entrepreneurs. So it's an enterprise support organization, so SMEs, MSMEs. So at the beginning of every business, some entrepreneurs have the idea. Others have started and they've gotten somewhere.
[2:07] But on the whole scale, they still need support when we are the other. So we partner with donor organizations where they see we have the money. And InnoHelp has the technical know-how business development and all of the stuff that entrepreneurs need to collaborate with them to run programs.
[2:26] And then we help these entrepreneurs. So I don't know what I've had on some of our programs. And then we finished the fidelity green tech innovation challenge. So entrepreneurs who have ideas in the green tech space, support them with technical assistance and money.
[2:43] Of course, that's the main thing that entrepreneurs need, money. Yes. Of course, of course. The business would be able to grow and scale up. So, yes, I and my team, we handle communicating that.
[3:03] And when you filled in the forms, the whole idea that you brought forward was that you want to help businesses show up with clarity, without chaos. Clarity without chaos. Let's focus on that first. Clarity without chaos. What does it look like if you say you help businesses show up with clarity without chaos? So show me that can be very intimidating. Although we are looking at it from the entertainment bit of it. We all go there to look at videos and laugh and all of that.
[3:36] But then if you are going there with a business in mind, it can be very, very intimidating. Imagine you're a business and you start posting for days, if not even once in one life. And then you see other businesses getting thousands and thousands of likes. They can't even be in the same industry or same business with you. It is very easy for you to forget about your goals and initial reasons why you are doing the first piece. And then want to do what you are doing just to get the likes, just to go viral. But don't forget that you are a business, you have a brand to protect. And some of these things come with consequences, sometimes short-term, sometimes long-term. So that is where I came. And that is where showing up cautiously comes in.
[4:24] Yes. Sticking with your strategy and then making sure that you don't swear. What does it look like for businesses to show up cautiously? Taking a lot of things into consideration. So don't just come and stop posting.
[4:39] These people are doing that. So I also do that. Having a strategy with your brand in mind. So let me give an example. So that comes out clean. Let's say you sell skincare products and your goal is to make women feel beautiful in your skin. You have a brand, your brand represents beauty, your brand represents respect, your brand represents empowering women. So you have to make sure that that goes into your strategy while you're on social media to make and to generate leads and then also to get ultimately sales. Sales, yes. While you are joining a strategy, all of this is incorporated. So that means every single content you create, every single post you do has to reflect these values. If it's something outside of it, then you have to ask yourself, why am I doing this in the first place? And if you're using it sometimes, you have to reconsider.
[5:34] So everybody's dancing to get their stuff out there. But they have to ask. Are you throwing shots of us? Oh, it's fun. We are enjoying it. When they ask us, is my brand supposed to be playful?
[5:49] I was supposed to come and stop to be dancing. If it doesn't fit into your strategy, where you want to go long term, then you shouldn't do it.
[6:01] So you see, now all the big players are also on social media. Before social media was just for kids. But right now, think about every single organization you own on social media. I don't think you see standard charted or cowbag, like just come and do the pro ad in any of your dancing, no matter what's the platform. There's the thoughts behind it to protect. So I believe that even though you have small business, you are not going to be small forever. So you have to have these things in mind right from the get rule that sticks with you too. So you get to the big leads.
[6:36] Let's take, I mean, let's stay on the small businesses. You've worked with them for quite some time now. What are some of the mistakes that they make, that, you know, in the quest of gaming virality, they sort of don't, for lack of a better way, they don't show up cautiously.
[6:55] What are some of the mistakes? Oh, there's quite a lot of them. So first of all, most people undermine the rule of social media manager. That is the first mistake. They feel like, it's just posting. I can't do it. I can't get my daughter to do it. It's just posting. I can't get anybody out to do it. If I dance and I put my product out there, that's all. So not being cautious of those things because they, right now, I'm talking about brand. Most small businesses don't even like take a second to think about like, what's my business about? What's the brand behind? What's the value they're giving?
[7:33] They just feel like I need my stuff to sell or sell or anything to get it to sell. I'm doing it. And I'm not really taking time to structure their brand. And then for kids that's in their social media, that's like the first mistake they made. And then also.
[7:49] They were here asking, are you coming to throwball? And then also some of them that eventually do get their social media manager because they don't see the value in there. They end up taking or let an intern do it.
[8:07] So they're not getting the expertise. And they hate investing into these things. Even if they get someone, they don't want to spend money doing ads. They don't want to spend money boosting.
[8:19] But what they forget is that social media was initially made for entertainment. So if you're not there necessarily to entertain, you have to work extra hard to get people to stop and look at your functions. Exactly. And then thirdly, one thing that also draws them away, as I said earlier on, is the fact that they follow, they look at other people.
[8:43] Other brands, what they are doing, that they are getting their likes. She gets it. But then you forget that some business pages naturally don't get likes.
[8:52] If I am scrolling through social media and I see someone selling a dress I like, mostly I just go and zoom. Do they have my size? If they do, I take their pictures and then send it.
[9:02] You don't like their contents. Yeah, true. You know, naturally, we like content that is funny. That's fun. Something wants to share with your friend and laugh about. So if you're a business owner, don't get too hung up over the likes. Since I open my social media page, has anybody bought from me because from that platform, you know, sometimes you even take the initiative, someone gives you a call, how did you hear of my business? Or I had it so that you know, that's okay, where I'm advertising, my business is actually working. Those are the ones I have to measure.
[9:37] You don't measure by looking at what I'm doing or who is doing. It's very distracting, really. You know what I mean? This is your call. It's a few of them, I will talk about.
[9:48] But Preska, when you're talking about the mistakes that they are making, I'm just wondering, how can they balance being visible online at the same time, showing up cautiously? Is there a strategy behind or a template that you use, you advise them?
[10:07] Okay, so the most ideal thing, if there was enough money, there was enough resources for them to market, is to outsource. But as we all know, one of the main problems, problems with resources, like they are even trying to make ends meet with other stuff, logistics, all of that. Not to talk about like picking money and going to rest in commerce. And then starting to do, especially a person is not naturally a social bar supplier, somebody who likes these things, the best we would have to do to outsource. But then since we are not outsourcing, I usually always, I am more of like a strategy person. How are we doing this? And it's very easy for you to create something and stick by it if you have a strategy. If you have it, this is what I want my visit. Even I have social media money. Before I money someone's, I am sitting with you and you're talking like, what's your business about? How do you want to see your business? Forget your small business. Your business was part of the OGs. What would you want it to be looking like? You put all of that in your strategy. Then from the strategy, the plan flows. So you have a 30 days plan before your 30 days is done. When you're at 2-15, you are planning for the next 30 days. You can't shoot in advance. Nobody actually shoots the day that they are posting. So you look for a day or two, take pictures of your products, if that's like an actual product and sales, and then stick to it. You don't have to do the fancy stuff. Sometimes it's as simple as staying consistent with whatever plan you used.
[12:02] Yes, consistency. And then also, now people don't just buy products. People don't just see your brand that they want to buy. They like brands or people that show up with a story.
[12:17] So storytelling has to be part. Storytelling, exactly. So it's your business journey. People are more likely to find you familiar and then want to affiliate and source your brand for the new story.
[12:30] Sometimes as simple as if you sell clothes, like when you went to the market to go and pick their stuff, they are carrying it on your hand, they are coming home. All of that journey kind of carries.
[12:40] So if I get you the story, it's not necessarily like the business story, but then how you are able to bring the products to life. Interesting. Pick a story, something that people, because we are curious, okay? And then knowing people say, oh, it humanizes your brand. This is how hard you are working to make sure you get to see stuff. Add a little bit of story to it. Not saying that those who take pictures and put, that is also, as long as you have a plan and that is your strategy, that's your plan. Stay consistent with it. But then if you want to experiment, if you want to not just sell stuff, but you want to build a community or people that are actually like following you, knowing you. Build a community, following. Yes. Tell a story. Put yourself in the middle of the brand, especially if you are a super fighter, like you are the only person. One man business.
[13:36] Yes. One man business. Put yourself, once you are sewing their stuff, once you are making their shoes, you take a video of the process that it goes through before the thing gets there.
[13:46] Add in storytelling. Constant storytelling from what you are seeing. Yes. Constant. Yeah. So, strategy, consistent, make sure you are telling a story and not just posting. All right. So, Prescott, you've been working with small business. What does strategic visibility look like?
[14:07] So, when you, within a few minutes of going and going to the P.D., like first time with your page off, it's always as long as you know, good job. Right now, people don't spend a lot of time, like, especially because of this speech. Yeah. So, the first, like, five minutes you go to your page, you have a fair idea of what you do. Like, you don't have to. You should get a fair idea.
[14:31] The first, the first, three lines. Three posts. Yeah. And then the highlight, and then the about, and then the picture. The moment you glance that page, you know what your businesses are about. And then, that doesn't just happen. That happens, as I said, when you have a strategy, when you have a rule, and then you have, like, the right support to get that done.
[14:55] And mostly, when we talk about the digital market, most people think it just ends with social media. Yeah. But then it goes way there. So, then you go to your page, SEO, that's what they're about.
[15:06] If you don't even get that, let's say, a link to their website, to go to their website. Is the same machine being sent. Exactly. And then it's so easy to get something done.
[15:18] What is the business call to action? If it's for you to DM them, if it's for you to buy something. The process of doing that is also very seamless. You know how to go about looking for a link. Someone will take you to your website, and then we went against the website.
[15:31] How to buy the thing is so complex. You lose the first thing. When you just want straight, you're interested. Exactly. So, those who are doing a great job, their page is excellent, and they have a website that can easily link. If it's something they are selling, whatever link in the upper you is getting it done. Like, it's up so easy. And then, mostly, as I said, when you don't have something in money and money to do something on a regular basis, when you DM the first point of contact, the person's tone, and knowing the person relates to you.
[16:06] I'm quitting. I'm quitting. You said, this guy didn't sleep well. That is why you leave the phone for your door fan. Compared to somebody whose actual job is to do that.
[16:22] He's a professional. No matter what person is moving, that's how they get paid. So, they do it, and they're doing so well. So, yeah, that is how you see that this business is very strategic. They are showing up well, and they are showing up right. Just to bring it in, when I was talking about storytelling, helping businesses actually show up well, one mistake most businesses, or most people do.
[16:45] I found out I'm actually coming there, but you continue. Not only businesses, like all of us, even those who are social media for fun, sometimes we post them, our family. Now, family channels are doing so well, but we end up putting out information and details that are not supposed to be there.
[17:05] I see some people who post their kids in their uniform, and then they put their kids in their school, and then they drop them in their school. Everything is showing.
[17:15] Your privacy. See how easy you are making them, what someone is doing to your child from your school. Yeah, easy. The child's school badge is there. Some of the people who are hard to understand, and then they take the video, they are house number.
[17:29] And then sometimes they bring their spouses. You know, sometimes you think, oh, it's far fetched. But if your spouse is in a very high-pitched job, and the person's job requires some level of discretion, and virality is very unpredictable.
[17:49] We don't see it that way, but then you can't go both ways. You can't go viral for very easy. Sometimes you can't go viral for the wrong reasons to get it.
[17:57] And then you put it out there, things go really bad. And then it affects your spouse. Because I didn't manage those things with the bank. And you can imagine all these things.
[18:06] Because of you, that somebody's trying to hack our bank or know that you work with us, or we can use you to get to important information on there.
[18:13] So I believe doing this ourselves puts us in a position to do it wrong and put stuff wrong. You should handle living to the professionals. Yes.
[18:27] Yes. If you have somebody who, because social media now, before it was just for fun, as I said, right now it's actually like a comes to, it's a PR to, because how your company or your business is seen out there largely depends on, before you go and Google the company.
[18:43] But now, even when you Google their Facebook and their Instagram, also part of their stuff that'll come out there. So I'm just putting out there.
[18:51] We should take more, we should put caution to it and take it more seriously. To really put it. Let's stress all this further. What are some of the things that small businesses should stop doing immediately?
[19:05] Like the moment we end this episode, they should never do it again. So depending on how small your business is. If your business is like, yeah, you're selling stuff online and people don't really know you.
[19:22] You wouldn't see how impactful it is. But then if you are like a medium, MSME, and you are out there a little bit, please don't, let's just an intern, like handle your social media.
[19:37] Some of them, they don't even like have a separate phone for social media. Like when the person comes on, they log into the person's personal phone and then the social media is being handled from there.
[19:49] A clear example I can give is what happened to CTFM a few months ago, where they are Facebook was had due to it. Oh yeah, I remember that issue.
[19:58] You know, and this is just one example of like the extreme support. Because it's my personal phone. You can't tell me that I can't click weirdly.
[20:06] Yes, it's my personal phone. Yeah, but whoever has access to the whole device to get it. But then if you have a separate phone for the person, you have somebody who knows what they are about.
[20:20] And then that person is handing your business. It's serious. You can take the phone away from that person. Whenever the person is no longer with your organization, they move on.
[20:30] But imagine your person is logging on to their actual phone. And then you are not even sure that person actually even logged out. Yeah, just take it.
[20:38] Yes. So as we take our social media seriously, let's just not get anybody and then log on to the person's phone. Even if you are going to let an intern take your social media.
[20:49] I guess a phone for your social media. Separate for what happens on there. Yeah. And then that's what I would say for society. Yeah, it's really good.
[21:00] Let's, I mean, it's all about a small business now. Small business owners. Yeah. And usually... Okay, so usually they get overwhelmed with content and platforms every day.
[21:16] Last week, I even installed a platform, a social media platform. Yeah, it's called Monet. Monet, Monet. I don't know how it is called, but then just the work that I do, I want to jump on it.
[21:31] Because basically the whole argument is that it's sort of very opposite to Twitter. All right, so I want to jump on it. And with me, I don't get overwhelmed because that's my job.
[21:44] But then for the small business owner, he or she is just making dresses, selling stuff. Only time to go to all of these platforms. So I want to ask, what should they do or where should they start?
[21:59] When they get overwhelmed with content and plenty of platforms coming on. Yeah, so I would go straight to the point where you're saying it's for a fact list.
[22:14] The fact that you want to be visible, that you mean that you have to be everywhere. Okay, if you want to be visible, you don't need to be everywhere to get it.
[22:25] It's normal for you to be everywhere. If you are starting out and you want to see which platform is actually genuine for you. Okay, but then it's better to be on one platform, must start it, and then make sure that is working for you.
[22:41] Before you want, if you want to add on to other ones, you know. As I'm now, although I'm a social media manager, I don't even work. Twitter is not one of my favorite platforms.
[22:52] Yes. I was just looking at, I mean, Twitter too, I usually go there if I'm working. But I'm mostly on threats now. And I got a post that someone was posting that, ah, it's so quiet here, here looks very same.
[23:11] That's embarrassing. And I was like, yes, this place is very same. You know, yes, I know it's part of personality and all of that. Like, it's such a personalism.
[23:22] Personality is just a lot, you know. So, you should know which platform you are comfortable with. Actually, if you are not giving yourself professionally, I'll do it yourself.
[23:31] If Facebook works very well for you, you've been able to build a little bit of community there. And hanging there, Instagram is quite similar to Facebook.
[23:41] So, you can like spread your wings to Instagram, see how it goes. And then if you're able to get time to put in more video content and your storytelling, I was talking about, so you can branch slowly into TikTok.
[23:55] Yes, and then you do it gradually. Visibility doesn't need to be everywhere. As I said, it's not about being known. It's about being known for the right things.
[24:06] So, if you ask them, people are just glossing over you. Like, they're not really paying attention to you or what you are selling. It's pointless.
[24:15] But then if you stick to one, and stay consistent throughout, it would be more meaningful. So, for small businesses, the moment they get on social media, all they want to do is go viral.
[24:35] They want to go viral, right? So, right now you are saying virality is not the ultimate goal. So, what does success look like for you when it comes to social media?
[24:48] So, virality is good. Okay. It's nice. When we all go viral, we are happy. Especially when we go viral for the things that you are doing. It's nice.
[24:57] But it's very unpredictable. It's human behavior, which like you can't like, you can't tell how this will work. Yeah. Because even if you go viral, they are like, I didn't know I posted it.
[25:10] I wanted to pay the next day to get it. So, building your goals around that will just frustrate you as a business person and your social media manager.
[25:21] And then that is where people get discouraged and you stop posting all together. Because when you're doing this, I'm not getting housing likes, you know.
[25:28] But as I said, success looks like what your goal is. Success looks like what your goal is. Let's define the goal. The goal in what sense? Is it business goal or it's business goals you mean?
[25:41] Yes. So, the reason why you came on social media. So, oh, my sister says social media is very good. People on it actually are able to sell their stuff.
[25:52] Let me guess on this. People know I'm also here. People will buy my stuff and I can make some money. That's your goal for coming on social media.
[26:02] So, sometimes you realise that after the six months, one year, whatever time frame you give yourself, you've been able to actually follow those things.
[26:09] People know your brand. And then now you are getting people DMing you on your page and then you've made a few sales on there. But because you have not gone viral, you are not okay.
[26:21] But you've forgotten that. It wasn't because of your goal in that first place. So, as far as those goals are met and those boxes are checked, it is success.
[26:31] It is success. You can't build everything on reality. It will make you overlook the hard work you put on there. Yeah. It will discourage you.
[26:39] It will discourage you. Yeah. Yeah. So, if reality happens to come along the way as you are doing this thing. It's a bonus. It's a win-win for you and the platform as well.
[26:51] Work on people. Contact you if they want to learn more about what you do. Okay. So, I am on Instagram as the Combs Girlie. Combs Girlie. Yes.
[27:04] And I'm on Facebook as Mami Key. Unfortunately, yeah. I'm not able to change that. And I'm also on LinkedIn as Priscilla Oseusu. All right. Yeah.
[27:15] So, the names are not consistent. But yeah. Different target audience. Of course, yeah. I mean, whatever we do on these platforms are guided by what the platform stands for.
[27:29] Of course, you can go to Combs Girlie on LinkedIn. Yes. It can be an alias. Of course, yeah. On LinkedIn, actually, I started my masters in IT law later part of last year.
[27:42] So, it's more about combining Combs Tech and the law. Correct. So, those ones are more technical. And then, when you come on, we start from in the face.
[27:51] We come back. It's more because you're just thinking about it. Interesting. Okay. So, if you're a smart dude like that, you want to learn more about how to show up on your team.
[28:02] Combs Girlie is your girl. Yeah. All right. Priscilla, thank you so much for coming. Thank you so much for having me. I appreciate your time.
[28:09] Yeah.