Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified.
[0:00] Hey, hey, hey, welcome to another episode. This is the show for the digital marketer. And I feel like I've been saying this a lot because in every episode I say this is the show for digital marketing.
[0:18] But yeah, this show is all about digital marketing. And if you are listening to this, then you are my friend. It just became part of my friend's list. And I am just going to drop my Facebook claim, my Instagram name, Twitter handle in the show description so that we can actually connect.
[0:37] But then again, do you know what my friends do? They subscribe to the show and share on your favorite social media platforms. So please, if you love what you are listening, if you just want to support the digital marketing, then subscribe and share this show on your favorite social media platforms.
[0:57] I'm just going to wait for you as you share. Now that you are done, let's talk about today's episode. Today's episode is actually episode number 13 and also forms part of the Google Arts and Forget Program series.
[1:11] I've been posting about this series for the past month, I think. Yeah, because every week I release a new episode. And yeah, for the past month, I've been posting about Google Arts and Forget Part 1, Part 2, Part 3.
[1:26] And today is actually part 4 of this series. And I've been talking about this series for the past month again. And today is the last part. And if you want to catch up, you need to go back a few weeks and listen to the last three episodes.
[1:43] But let's talk about today's episode. In today's episode, as you learn how you can actually take the exams, pass and pass well. Pass well here means getting the pass mark, which is 80%.
[1:57] This show won't be possible without the support of my supporters. So before we get into business, let's listen to a message from our show supporters.
[2:06] But what I can tell you is that our show sponsor is giving 10% discount. And I will personally tell you about this code in the course of the episode.
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[3:45] Again, sorry for the poor and sound quality. The recording was done in an environment that had no control over it. This song is created in order to not do that.
[3:58] What will it create to be? For example, it's created. You'll get a lot of that in this creative. So you need your eyes, your identical contents, right away.
[4:19] So your eyes will search that, right into the creative. So before I can restore, you should be able to scale the score, right? So say for example, I was using some shoes, and I'm in the mall where there's a number of shops.
[4:39] I was like, we're going into the mall that has supposed to be there for the shoes, right? So this is what we're going to do. If you're going to react, just pause, and we'll be here for like one day daily.
[4:52] Do you hear what I mean? Yeah. So if you see what I'm going to do. Yeah? And that's it. I know how to do it so fast. Right? I do have shoes meant to shop.
[5:04] And I sell shoes. I sell property shoes for ladies. But at the same time, I also ship and sell like stock shoes, cargo ship shoes, high boat shoes, and lollies.
[5:14] Most likely than not, we will be here, or the men buy our things, or the women like others, will buy, will come with my store, if they think my eyes are attracted to them.
[5:25] Do you hear what I mean? Yes. So, the same concept as if you're going to mall and you're going to enter a store that's attracted, that's exactly the same concept as it is when they're going to search ads.
[5:37] People only interact with your ads if they feel like, okay, I know what the proportion is, then you've got to visit to see what they have. Right?
[5:46] There are three drivers of creative excellence. First of all, ad groups. Your ad position has three or more ads per ad group. Who knows what the ad group is?
[5:57] Quickly. Three, seven. Who knows what the ad group is? Excuse me. Oh, sorry. And basically, it's a sweet group. You're going to have to just do a sweet ad group.
[6:17] You need shoes. So, the ad group is just a shoes. It's not a shoes, right? That's true. So, it's a sweet group. It's a sweet keyword. Nice. Okay.
[6:27] Who knows what ad rotation is? Ad rotation. When you look at the ad, you have three ads. Most normally, thanks to one particular ad group, you show them how.
[6:53] So, you're leaving, or you're busy. That's what she calls it. Okay. And then who's going to find the same job? So, the other thing is that you have to look at the whole process.
[7:10] For instance, you have issues with this one. So, these are ad blogs, right? They're trying to dig into your website. So, it's simple, right? So, you have 30 pages of ad group, you buy a card with 30 pages, then you're on the other side of the station.
[7:35] How many of us have seen ads on Google? How many of us know this site? If you do a specific chat, it looks like a group. If you do a specific chat, it looks like a group again.
[7:48] So, you can all add the site. Are you sure? You don't want to add the site. Who can actually see the site? It's a family site. Thank you. Tell them what to do.
[8:10] Bring up the phone. Tell them what everything is. Yeah. When you look at people who are entirely appealing, that's a client that you don't know.
[8:22] It's not. There's a lot of ads that comes out there. They have great ability. Can you come up? Very good. Have you seen any? There you go. Yeah.
[8:40] Great job. So, do you know what a Google ad looks like now? Yes? It's beautiful. Who agrees with that? This is displayed differently on your desktop versus your mobile.
[8:53] Who knows why? You had a pretty beautiful one. It's like these ox mites for mobile. Right? Now, and the fact that there are very, very characters is called exactly.
[9:14] It means that you're opening up specific characters per line. Right? So, when you're ahead of them, you're locked on five characters. So, you could face it and go solve it.
[9:26] Yeah? For your one year, a lot of things, but I think it's the one that happens, right? And you're going to issue it, like, with swamps and the ads.
[9:35] Then, how do you stay around at a destination you're around? One person's telling me quickly, in like 10 seconds, what was the destination you were on?
[9:44] It's not. I won't tell you that it's not. So, for example, if you stay there, you're still there. Don't leave it. So, the destination you're at takes you to where exactly you need to go inside.
[10:18] And if you stay around, it's easier to go behind your seat than to do just the website. Then, take a look at your pointings ads. So, usually, when you have your ad group, there you have ads.
[10:31] Right? So, you don't know how this works. In the back end, you have a box of keywords. Right? Your keywords, then you go to an ad group. This ad group is a live keyword.
[10:44] Right? So, say, for example, if my ad group is going out, I have hanging shoes, dancing shoes, going out shoes, sparkly heels, this type of thing.
[10:54] If it's corporate, then I have corporate, and then I could then have black shoes, flat black shoes, locking black shoes, comfortable black shoes, comfortable work shoes.
[11:05] That's the point. Right? In all of these ad groups, you have various ads. So, I could be one of them. Who wants to be an ad? I don't know. I want to be from that community, but it would be quiet.
[11:24] Who wants to be an ad? So, let's practice. Just an ad group. So, we don't know who you're going to get first. I'm getting this one. I'm getting this one.
[11:34] I'm getting this one. I'm getting this one. I'm getting this one. I'm getting this one. Three or... Not three. Three. Three, two, three. Nice.
[12:30] So, your ad, usually, is a composition. What do you want to do with somebody who can't come to your site? Right? Remember, they're very, very character limited.
[12:39] So, the better it is, because it is people who are these ads. So, you're speaking about laptops. It's always a component for me to do. And so, it's a bit like the impaired laptop.
[12:48] That's assuming that my laptop needs to pair. It could be that way, I want to train my laptop needs to make another laptop. And you offer that service, right?
[12:58] So, that could be another ad. It could be that way, it needs to match my processor and maintain my laptop. That could be another ad. Right? So, you see three different ads taking on some safe ways, serving the safe programs.
[13:12] Right? It's always a component of at least three ads per ad group, because that means that you get each ad at a chance. Sometimes, when you create ads, you don't have to incorporate the other ad and want to incorporate, but you need to allow yourself to present this ad.
[13:27] Right? So, it's a basic way to create ad groups, and then only use one ad. Then, that's why you get a signal. So, how do you do this? My campaign went bad, and I act a lot by following.
[13:38] I will answer in fact. How many ads do you have, literally, in one line? Then, you tell me, one ad where you look at 23 days ago, and I'm not getting the report.
[13:49] Now, to put this in, please create more ads, at least three ads. Then, let's think about how you get a signal. Let's just think about that. That's how this will go.
[14:00] We probably will create it all, because now we know that we need at least three ads. Right? The second thing is, you need to win an option. Why is this important?
[14:11] Imagine, so we sell shoes. I sell shoes. What do you say? I sell shoes. We're already in the corporation business. Right? Now, because people don't know what shoes we're supposed to do, it's just like, you know, it's bad.
[14:31] It's bad. It's a store. It's just one ad. Then, let's think about how you look. Because of these practices, let's just use the ad. Right? All kinds of options.
[14:49] Depending on who is searching for what, right? The possibility is that, do I look at myself and say, do you enable the option with time? Because if your ad doesn't suit my query, usually you don't want to make half a nine-second.
[15:05] Right? And then, you don't want to make the option. Don't want to send this to the ad, so you don't have to find that. Right? Then, Google is evaluating which ad goes on the search, which ad goes on the search, which ad goes on the search, which ad goes on the search, which ad goes on the search.
[15:17] Like, all of this happens. All of this is happening. Because they call the letter one-a-second. Right? And then, the best ad will show. If you don't have one ad, you are not going to do it again.
[15:28] Right? So, it's important that you start putting this in practice, making that free ad for more. And it also allows us to extend our messages.
[15:38] So, if you have a different ad and different format, it means that your ad should automatically come. It will slightly show up in mobile. It will optimize in mobile.
[15:48] It will slightly show if it happens, it will slightly show if it happens. Do you understand how that works? So, we know that in Ghana, Ghana is in mobile first.
[15:59] Right? Do we agree? Yeah. So, we agree that most people will have an interaction between them for the first time on their mobile phone. So, if you're going to a campaign for your client and they're in mobile, like, it's really good because taking mobile for that kind of campaign won't happen to say anything.
[16:30] Because the majority of the people, as you know, act as the internet people. So, always make sure you have some mobile components. This includes your ads as well.
[16:40] Yeah? So, 50% of ad groups that have about three to five ad opinions. So, ad groups that have about three to five and we know this because we know when they go into option, they tend to talk about that because there's a lot of ad limitation.
[17:03] We know this because they optimize for various devices. Right? We know that. There's a link. How do you want to add that to the next part of my business?
[17:15] This is my strategy. Who's using this? Did you really get the point? Why? Because we have optimized for various devices. Those are my key words.
[17:33] Right? I believe in this. I look for the best jobs. So, that would be better than putting on one ad or putting that ad down. Yeah? How many of you do you use that?
[17:51] Focusing on one ad, I like to focus the best for you. Instead of spreading, wasting time on other ad. You didn't? Now, can you understand why it's important for you to invest in people's ad in other ad?
[18:04] Yeah? So, this is the thing. It's always important for you to have a number of ads to become wrong in the option system. And having one ad is the best for following you.
[18:15] How to create this easy content ad? So, what we have ads, there's some form of optimization. Right? So, number one is I can't work with clients that are helping to have a straight ad.
[18:33] Even if you always have to be fresh with ads. So, I think somebody is thinking, what's the point that you're using to make this happen to your client?
[18:40] And then, I would have to say, that optimization is quite bad. This episode is supported by Kaimi. Your skin will love Kaimi's range of skincare products.
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[19:03] Then visit kaimi.com to grab one of their products. Okay, I feel like there's somebody. If you go to a store and you see the same display unit every single time.
[19:22] You start thinking of this. How do you say, start thinking of the store still. You're not getting things fresh. And in this way, you're always going to say, you're not getting changed.
[19:31] I feel like they don't get trusted. They don't have anything new. Right? So, it's always important to keep your website and your text ads fresh.
[19:39] Anything that happens in the website that's new, should reflect in your text ads. Right? So, for example, when you make your text ads, it's because not the person, not what she wants us to do there.
[19:55] Why I should come. What is the purpose of me coming? And what do you want me to do? So, for example, if your ad has, I see, come, you want to start the ad group for your ad form.
[20:13] And fix your site for doing something something, with students at school, learning more here, for example. Before you use things like then go here, or try now, or get a free delivery, all those ones work.
[20:32] It's important to know what's the user comment on your site. All those things. So, if you want work, but you need to make information. In my text ads, I need something to do in my site.
[20:47] Then tie your keywords to your phrases. So, say, for example, by self-population, for example, for some reason, or in a way it is making you the black shoes.
[20:59] I'm coming to the site with black shoes. Right? So, how can I tie black shoes to my ad? Especially if it's a little black ad group. Remember, your ad group is kind of like hope for your other select keyword.
[21:14] So, you have to finish the keywords that are optimized so that you can create the right ad for these ad groups. So, for example, by now, hope for tools.
[21:28] And what else? Something you want to know. If you are offering these results, if you are offering these results, don't cheat with me. Fast is all.
[21:42] No problem. New stock. If new stock is good, if you have new stock. If you have new stock, don't worry, we are going to be doing this right away.
[21:53] Yeah. Avoid beautiful ad groups. If you have certain types of other things, have some of the different things. No? Yes. And it's not quite like a great ad group.
[22:32] But I understand the title ad group. We build in a way that all keywords that are read about in a ad group without a pair of things like that.
[22:45] So, that's kind of like a non-label search. Right? I also have to answer a question. What is happening in generics? So, I'm not saying that you create people with black-powered shoes and make them ad copy for you.
[23:00] But you can not ad copy for high-powered shoes or white shoes. You know, then take a message you have to have not every single keyword you have an ad.
[23:11] But with keywords you should have that generic keyword that can include your ad together. Does that make sense? Yes? And also, please don't answer the question.
[23:20] Do you want to say more? Come with my side. Do not ask me. I have search. That means I have intent. I want to. Don't think about the question.
[23:30] It would be cheap. Yeah? So, those are like key things for us to keep our eye on. So, to reach the potential and possible things actually specific, relevant, attractive, and empowering.
[23:45] Right? So, when I search, I have a link to my house. My ad is sorted. I just read it then to what I have searched. Come onto your website and take it to the proper and then I convert.
[23:58] Do you see how the plan works? Yes? If you create an ad and send it to your page, that has nothing to do with that. It won't happen. And then, if you create an ad and send it to your page, that has nothing to do with that.
[24:14] It won't happen. And then, I return it. I tell you, I have a one-layer oppression. I don't write that something takes and nobody's doing anything for myself.
[24:28] Now, what would it be if your dad is used? It's calm. Okay. So, when I come onto your site, I go, people get schooled. Then, storyline, storyline, storyline.
[24:53] Do you not write this once it's signed? If you do not know what getting them to meet, getting them to write something, getting them to make an inquiry, make sure they can perform an action on your website.
[25:09] On letting the grant awareness website, that is just for them to come and see and go. Yes? So this is really good to call the entity client because there's a lot of clients that have to be done.
[25:22] Right? But you need to set the expectation, what does that mean? Well, if you come up with this act of it and you say that this is dead to be a grant awareness act, because you've got a minimum to make a name on your website, we can help guarantee, because we can't help, we can't measure that this is either sales or leave or whatever, because we're not able to track anything specifically if we want to decide from our end.
[25:47] Okay? Okay. Compliance allegations, this is something about this, this is an option for you to do that, optimize the habitation, and we don't know why we should make the habitation, right?
[26:09] No? We do. Do we know why we should make the habitation? Are we sure? Are we sure? Yeah. Okay, are we sure? If we say that always? Yes, so prove it always, make sure you optimize the habitation.
[27:02] And talk about that. So, if there's more reason to track your business, it's increased your interest and it's more realistic on the search page.
[27:21] Who has only decided before? Who has decided before? Who has decided before? You have? Who wants to self-contain in the experience living on the site?
[27:40] You are? Why? Why are you disappointed in this? Why are you getting it? Site names, very, very attractive, but do not use these, you cannot fulfill your promise.
[28:10] So, you almost like guaranteed promises on the search page. Right? What is going through site names and then the importance and the language of the language of the very site names?
[28:21] Yes? Cool. How do they work? Once you add an exception, once you add an exception to add rules, then who has decided to select which exceptions to stay based on each and every rule of search?
[28:37] Exactly as it is with your app. Right? That outside export. So, for example, what most areas in the background are? Spentes. Pardon? Spentes.
[28:49] Spintes. Imagine I'm looking for shoes. And I'm spintes, I think I have that area. Airport. Pardon? The airport, right? Now, an absolute store is maybe like half a mile from here.
[29:05] If I search for spintec, for spintec. Spintec. Spintec. Yes. So, if I search for spintec, for toos, store, or by shoes, for example, and say, for example, you are at the airport and search for shoes, if I have additional exceptions on, point of view, I actually might add an exception to shoe, right?
[29:31] Because I'm closer. That's exactly how it is. Because we're expecting that Google with AI knows which app to show up for the most relevant person.
[29:41] And the fact is, like I said, kind of divides location, the intent, the history we have on mind, the agenda, the way it is, this type of thing, right?
[29:53] So, very quickly, we're going to talk about price angle and extension. We have callout extension. We have site mix. We have price extension. We have normal extension.
[30:05] We have message extension. And we have a structured setting. Callout extension. Callout extension allows customers to highlight specific impactful selling points about their businesses, products, or services.
[30:22] What they're getting back to. Additional line affects app to the advertiser. So, you can see here. So, it's not a see here, right? Then it increases your pay-through rate.
[30:36] By the way, there's a lot of pay-through rates. You should know also if you want to create this, then I advise you about that. Please go and do this next session.
[31:54] Yes, pay-through rate. How do you put it on your app on your app versus how many people saw it? I go, right? And this is your pay-through rate by 10%.
[32:08] We know that allows customers to highlight the actions of their company. So, for example, this is Laura in Sydney, New York. And she's saying, please don't pay for all of this, all of the pay-through.
[32:19] Same pay-through rate. So, she's telling you, she can do that for a lot of the pay-through, right? Not when you go to the inside operation, right?
[32:27] Then, she has same pay-through rate. That's followed by the US fees. So, that means if you order a same foot total or what, she can give you a file for that same pay-through.
[32:37] Then, all by now, she's telling you to come and do something. Right? She includes that exclamation mark. That is kind of like, firstly, two weeks to support that, right?
[32:48] She's kind of like almost challenging you. And then, she's saying, in one hour, and a rule out, do it with your credit cards and flowers. She didn't give you, like, tears all the time the flowers come back.
[33:02] Will anyone use this app differently? Do you really think this is the perfect app? Yes? No? Yes? Cool. So, in one time, I want you to use your call-out extension.
[33:18] You emphasize the key attributes of what your website is about, right? And then, you kind of see two on there, right? Luckily, on the floor is the remote, hand-delivering in the glass.
[33:35] Then, she's letting you do that. I'm going to do it. This is what the app is called. Not only for what we search for, we keep that for every occasion.
[33:44] We're taking things differently to repurpose what's happening in our app. But, you're telling you extra things about our company, right? Okay, this is just how it's created, right?
[33:59] Ladies. The site needs a pair of mommy with a text ad, and there are users with specific pages on that site. This is great for e-commerce. So, if you sell anything, it's usually good.
[34:12] I kind of call it just blinking, right? So, visually, you're taking things from the homepage, from the search page, straight to the site for what they're looking for.
[34:21] So, for example, in my shooting list, you know, I'll have this, like, summer samples of the site name. I might have corporate work shoes as a site name.
[34:34] I might have mommy and me shoes, because there are samples of others somewhere, and me versions of me as well. And my site, if I send them directly to the page, I want them to do it, right?
[34:48] Are we in jail? So, in conclusion, I just want to point out the fact that you need to get certified. Whether you're part of an agency or a freelancer, you need to get your Google Ads certificate sorted out.
[35:06] And I'm saying this because it's totally free. You pay for this certificate with your time, which I think is a fair deal. And you can dedicate a whole day to get this certificate.
[35:17] And I think even some people do it for less than that. And after that, you are certified Google as a practitioner. And if you're a newbie and any of these experts in court starts to charge, then you should know this expert is not an expert.
[35:33] And he seemed to do pure of your heart and money. It's absolutely free to take this as apps. You just have to have the time and discipline to do a data setting.
[35:44] To start this wonderful journey, to become certified in Google Ads, head over to their website. And it's actually under the Google Academy for Ads Digital Training Program from Google.
[35:56] You just have to search for this keyword on Google, of course, login with your valid Google accounts. If you have a Gmail, that's good. And start your lessons.
[36:08] Again, why do I say you need to be certified? You need to be certified because it increases your script credit. Once you are certified, you can only display it on your website, your email signature, and tweet about it.
[36:24] And clients love certificates. And once you have the certificate from Google, you can actually get paid a lot, making you have a stronger value proposition when it comes to end negotiation.
[36:36] And with the certificate also, you become like the go-to person when it comes to anything related to Google Ads. Now, with this certificate, you can build your resume.
[36:49] Even if you run a small business, you should be building your resume all the time. And building a resume should be constant effort. People use resumes for a lot more than job application.
[37:03] And a great resume is another way to communicate success in the world of entrepreneurship. Now, before you start, let me make this clear. And I don't think I've said this anyway, but when it comes to the certification, you need to pass two exams.
[37:20] You need to pass the Google Ads Fundamentals, which is more like the basis and one of any of the specialty exams. So there you have it. We finally completed our four-part series on Google Ads certificate program.
[37:36] Get certified to increase your street credit and it's absolutely free. And you get a cool badge to display on your website or in your email signature.
[37:50] Now, that's an end of an episode. If you found value in this episode, don't keep it to yourself. Share on your favorite social media platform.
[37:59] Do you want to feature in one of my FoodWorks episodes? Drop me a tweet and I'll make it happen. Once again, my name is Eno Capia, and thanks for listening.
[38:10] Good night and have a pleasant tomorrow.