Join Enoch as he goes LIVE from Tom-Chris Emewulu’s Guinness World Record attempt for the Longest Interview Marathon!
[0:00] From Bildx Studios, this is Colours of Social Media, the podcast for digital marketers and small business owners who believe in digital marketing.
[0:09] I'm your host, Enoch, Robert Boy Appiah Jr., and today's episode is going to take a different turn altogether. It wouldn't be the kind of episode that you are familiar with.
[0:21] Just because recently I joined Tom Chris in his attempts to break the Guinness World Record for the longest interviewing marathon. Yeah, so this marathon took place on the 28th of October through to 31st October.
[0:41] I happened to join on 30th October. And in my session with Tom Chris, I talked about how I got into digital marketing, you know, from my iSpace journey right to that.
[0:54] Currently what I'm doing that is running podcasts on digital marketing. Well, I share some few nuggets in there, you know, some advice for up and coming digital marketers and even those in the industry that I think will be beneficial to you.
[1:08] So that is the main reason why I'm sharing my session with you. I hope you find it beneficial as you watch my session with Tom Chris and Mulu in his attempt to break the Guinness World Record for the longest interview marathon.
[1:25] Hello. I should congratulate you, Kelly. You've done so well. I mean, now let's bring you home. How are you doing, by the way? I'm all right, my man. How's it going? Too long, eh?
[1:40] Yes. Where have you been hiding? I mean, life and all that. So, you know, the last time we met in Accra. Right. So I moved to Kumasi, where I'm originally from. OK.
[1:53] Yeah. And I have come back to Accra. Right. Welcome back. Thanks, Mark. All right. All right. Let's do the Jojo. Let's do it. Please introduce yourself.
[2:05] All right. My name is Enoch Appiah, Jr. But friends in the industry calls me a RobotBoy. Where is that from, actually? That's actually a name my mom gave me when I was a kid.
[2:18] A RobotBoy? Yeah. Because it's both every technology in the house. No, no, no, no. It's based off an animation that I love. OK. Yeah, it's a RobotBoy animation and I was so into it. Right.
[2:31] It's sort of, yeah. It started calling me that. Interesting. And it's dark. OK. Wow. And funny thing, whenever I mean, when I started using internet and I create an account, all the username tends to be chosen. Right.
[2:49] So I was like, let me just move it. I'm a RobotBoy. So from then, every page that I create, every account that I create online, a RobotBoy is not taking. So kind of stuck with it.
[3:03] Very interesting. But do you think in the future you will use it to create a business name or something like that? I haven't actually thought about it.
[3:13] Yeah. Yeah. Because, you know, Dwayne Johnson, he has seven bucks in his pocket now. His company is seven bucks. Yeah. So it seems like a RobotBoy can be maybe a gaming company or something like that.
[3:33] I mean, what am I thinking? I'm not that idea. Yeah, you are just from the home of ideas. OK. So let's begin from the very beginning. The first time I met you was at iSpace.
[3:55] Let me begin from earlier than that. OK. So you have a cartoon that you like, which I suppose give you an introduction to the world of tech in your boyhood years.
[4:09] OK. So did that carry on into school? Surprisingly, no. So when I went to uni, I did biology. Right. But then in uni, I was running a tech hub, an internet hub with a couple of guys.
[4:27] Right. Right. So I was handling the digital marketing side. OK. And my guys were doing the operation. So that was when marketing sparked me. I started doing digital marketing from there.
[4:41] Right. Was that how you got the job from iSpace? Yes. OK. And then probably based on my networks that I fall in, because I mean, I'm from Kumasi.
[4:53] Right. And that was where I was staying. Right. I got the job. OK. It was because of the networks that I found myself in. Yeah. And I got the job offer from Josiah.
[5:05] Right. And they brought me down there. OK. That was awesome. No, no, no. I joined them when iSpace was at La Bonne. Yeah. OK. 2060. La Bonne.
[5:23] Near Bosphorus. Right. You see. Right. Right. Yeah. Yeah. Yeah. Oh, man. It's been a long time, man. That's all beauty. Bosphorus. Yes. Yeah.
[5:39] Because, you know, there was there was one evening that you had usually have those. A lot. Happy hour. Yes. Happy hour. Yeah. There was a lot of series, but there was a happy hour off and on.
[5:54] Then I came and there was this guy. He had just sold his company from, I think, LA or something. I think it was LA. He had just sold his company and he came to Africa.
[6:07] And this guy, you can like, he looks like money, right? That's right. He smelled money. And I was organizing a breakfast meeting. And so, you know, we got talking.
[6:21] I shook his hand. His hand was so cool. That's right. And I was like, would you like to come and speak at my, you know, at my event? He was like, no, no, no, no, no.
[6:32] That's right. That voice. I forgot to, to buy it. Was he a diaspora person? Yeah. Like white, white. No, black American. Yeah. I mean, yeah. Yeah.
[6:46] He lived in Ghana for a while. I think he was trying to create some agriculture product of some sorts. Yeah. I should have his contact somewhere.
[6:55] Yeah. Every time I remember his voice in my head, I remember his face. I was like, yeah, it's been a while. Yeah. Yeah. It's happened actually.
[7:06] May live in high space. Okay. First Joseph. I mean, she left. No, he didn't know they are still running high space. Yeah. But is he still involved?
[7:19] That one. I can't be still. Okay. Yeah. But we still do interact. But then I can best tell if he is like actively engaged. Exactly. Yeah. Yeah.
[7:32] Yeah. Yeah. Yeah. Yeah. Man. It's been too long, right? Okay. So why do you leave? I mean, uh, I'll say career path. Right. You know, because.
[7:48] Especially if you're in digital marketing and an opportunity comes up. That is way challenging. You need to take it in order to develop your skills.
[7:58] Yeah. So that was what happened. And I took it. Yeah. High space was like the primal hub. Then. Even. Even now. Even now. Yeah. But it seems like the strategy is no longer what it was.
[8:18] I mean, I can't. Business has changed strategy anyway. Yeah. Yeah. All right. So. You, you started running the. The cyber cafe. Yeah. On campus.
[8:33] Right. Yeah. So basically we're running. It wasn't a cyber cafe per se. So. It was quite innovative. What we did was that. We didn't have. Right.
[8:45] Which is your like your speaker. Yeah. We didn't have that. But what we had was internet. Right. So we went to ball. I completed a UDS. Okay.
[8:59] So we went to ball. And, you know, We propose to the Vodafone copy over there that we want to connect in our campus. Right. They should just bring it.
[9:08] So they came to our promises. We're like. You guys trying to run internet cafe here. I was like, yeah, we are running. I was like, where's your computers?
[9:19] And we just told them you fix the internet. The computers will come. Because the whole plan was that we will give the internet. Then the student, because we realized a lot of students.
[9:30] Laptops. But then one good thing was that the school's internet was trash. Right. So we sort of wrote on that. So students will just come into our premises.
[9:41] They just hook up. Their laptop into our internet. The following month. The Vodafone guys came in. To sort of do some sort of reconnaissance.
[9:54] That was a tech tech. And they were like, it was full up. Like, yeah, this is the internet cafe. So basically does the whole idea. It was smart.
[10:04] It was. It was. And yeah, I mean, We were, I mean, we went to do the normal degree biology. At the same time, the internet cafe was helping, you know, put some cash.
[10:17] Yeah. Smart buckets. Right. That's impressive. Yeah. Okay. So after living in high space, you started your podcasting. Podcasting. Yeah. I actually started podcasting.
[10:31] In 2018. Okay. But the whole issue was that I will, I will put out, let's say three episodes of consecutive. Consecutive. And go on a high twos for like a month.
[10:46] Two months. Right. Then I come back and put an episode. So it was just on and off. Right. So. But then 2020, I decided to let me do this thing.
[10:58] Yeah. Let me do this thing because I was getting a lot of response. I mean, questions on this time marketing. Right. And maybe what's up Charlie.
[11:08] How do you like. How about I expand the success into an episode. I just put it out there. Right. And just, you know, a way to help the community.
[11:20] Okay. What's the secret to podcasting? You want to know. Yeah. Yeah, I do. Tenacity job. Okay. Because I love working. I tell you. I tell you.
[11:35] And me being a professionalist. Yes. Yesterday I slept. I think one. Because I wanted to put out a trailer. Right. Not just full episode. Right.
[11:50] A trailer. Right. Of an episode that is about to come. Yeah. So you just have to be. All in all. If you want to do it, you just have to do it.
[12:00] You just don't dip your toe in and leave by that. So you have to be tenacious. But it's really, it's coming back. Right. Mm hmm. Yeah. Or should I say it's fully back because.
[12:12] Yeah. It's shaping the direction of the US election. Like. Oh yeah. I've been following. He played a crucial role in the election. Yeah. Yeah.
[12:22] And I like that. I like that because actually. I mean, I want that to happen in Ghana. Yeah. Yeah. I actually want that to happen in Ghana. So that we will get.
[12:34] Very responsive views. Yeah. Education. And not just only videos. Yeah. Yeah. And more just only the articles. Right. And all that. Yeah. Which sum up propaganda.
[12:47] Exhale. Exactly. Yeah. Because you talk about CNN as an example. Mm hmm. You know, CNN has been losing, you know, numbers to podcasters. Yeah.
[13:00] I think that's, that's this podcast that I really like. Valuetainment. Oh, PBD podcast. Oh, I haven't heard that. Oh, Patrick Bed-David. If you listen to him, the guy is so good.
[13:09] Yeah. Patrick Bed-David. Patrick. Bed-David. Bed-David. Yeah. He's so good. Like he even interviewed Donald Trump. Mm hmm. Yeah. So one day he released his numbers.
[13:26] The podcast number is higher than what CNN was getting. Wow. Yeah. Because CNN, for the most part, they don't do journalism anymore. For a lot of people.
[13:37] Yeah. Well, I understand that direction because for podcast consumption. Yeah. People can consume it while it's working. Mm hmm. Because it just, you use your ear.
[13:50] Right. And if you're able to multitask like me, I love listening to podcasts while it's working. Right. You just be reeking in the numbers. Yeah.
[13:59] Yeah. All like you're watching. Right. You can't do it while it's working. Mm hmm. Yeah. So I understand the numbers. Yeah. This is a huge new market now.
[14:10] Mm hmm. The only problem is how did they make money? Apart from sponsorship and maybe. Mm hmm. So. What I want to take college or social media podcasts is.
[14:32] Well, what I do to rake in money. But it's not a lot. So if you want to go into my buy me a coffee, it is that it is not a lot. But then the anger that I want to take that is.
[14:46] You subscribe to buy me a coffee. But then what you get is you only get the episode that I put out, but then you will get the behind the scenes.
[14:57] Like sometimes if a guest comes on and I'm just, you know, conversing some insights will pop in that insight. Probably my video is off. My mic is off, but my phone is running.
[15:10] The audio is running. Yeah. So that insight, it will be giving to those who have subscribed to my buy me a coffee. Right. The good thing for that platform is that.
[15:21] There is no cost or charge to pay the creator. Right. The creator can. I mean the supporter can decide to give $5 to Dallas. Right. After all, you just want to buy a coffee for the creator.
[15:37] Mm hmm. So that is one way that I'm using, you know, to monetize the podcast. Mm hmm. Another way is my next. I have T-shirts. I have hoodies.
[15:52] I have a T-shirt that I love based on some T-shirt that I want to bring out is, is it was made by a friend of mine. Okay. It's a unique T-shirt.
[16:03] I love those kinds of T-shirts. Right. Okay. You see, you know, the batik material. Yeah. So those special makes also. So where would you be selling them?
[16:17] Buy me a coffee also. I have a platform for shops. Okay. Yeah. So you can support by just buying me a coffee. Mm hmm. And take a step further.
[16:27] Yeah. And purchase a match. Right. Yeah. That makes sense. Yeah. Okay. So some episodes are exclusive to premium subscribers. Not episode passive, but I would say segments.
[16:47] Right. Segments. Like maybe behind the scenes. Because what I would put out publicly would be as conversant, but then I can take the opportunity to bring the guests in by giving them the behind the scenes of the studio.
[17:05] Okay. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Now probably I wasn't even wearing shoes. Nobody will see. But then I not saying that shoe is a selling point.
[17:16] Right. I'm just trying to picture a no paint a picture. Yeah. Is it of higher incentive then for people to buy you a coffee? Hmm. I don't mind.
[17:30] Because the whole idea. No, I mean the behind the scene. Yeah. Yeah. Yeah. Yeah. No, no, no, no, no. So the thing is that I don't just give them the behind the scenes.
[17:42] Okay. Also give them sort of behind the scenes conversation. Okay. You see that is one. Right. And there are some templates that I do. You know, my own personal templates that I think it helps.
[17:56] Right. It will help a digital market. Right. If you are a supporter, you get access to all of those. Okay. Yeah. So basically you get a firsthand notice of an episode that goes up.
[18:07] Right. Have you tried already? Sorry. Have you tried already? Yep. And it worked. Okay. It works. Yeah. Initially I thought it won't work because you know we are in Ghana.
[18:18] Yeah. But then I saw that you can connect it to your Stripe. Okay. So once you connect it to Stripe, it works. You have a Stripe account. How did you create it?
[18:29] It's there. You go to the Stripe.com. Yeah. Wait. What did you register with? The normal usual ways. Right. And you connect your bank accounts.
[18:41] Okay. A bank with GT. Right. Connected to them. Then it works. So you could effectively use Stripe without having to register. Change VPN or.
[18:52] Yeah. No, no, no, no. Okay. So I don't need to change my VPN now. And you didn't need to register your business with the. U.S. No, no, no, no.
[19:02] Okay. No, I think they are running. It's sort of an API thingy. Right. Buy me a coffee and Stripe is doing. Uh-huh. Yeah. That makes sense because.
[19:13] Okay. Yeah. That makes sense. So the payment processor is Stripe. For buy me a coffee and not Stripe for Enoch. No, no, no, no, no. Right. Right.
[19:25] It's too much. I just want my money. It becomes. Okay. That makes absolutely sense. Okay. Interesting. Yeah. The business of podcasting. That makes absolutely sense.
[19:41] So how many episodes have you recorded now? The last time I checked, I think 17. Seven zero. Yeah. Wow. Yes. What were you saying? Well, the good thing about my podcast is that it's not only me.
[19:58] Okay. That's it. I mean, I sometimes give up my own, I call it Enoch stick. Right. And basically that one is based on questions that I got within the week.
[20:09] Right. Then like the original idea of the podcast, then I just sit in front of the camera. They shout my insights and all that. And another segment is I, I invite my friends in, friends in the industry.
[20:23] Right. Then I, you know, I've placed a topic on the table. Then we discuss it. Right. So that's why I've reached 70. Okay. It's not only me. Yeah.
[20:34] Because I wonder. Yeah. How much, how many hours do you spend? Yeah. Do you want to know? Yeah. Okay. So, uh, it's a one month production team.
[20:48] Okay. And, uh, 2024, I was so lucky enough to get guys at tribal mark to help me. What. What's tribal mark. tribal mark studio. Is this where I, I do the recording.
[21:00] Right. Initially I was just recording in my wardrobe. You know, you blank everything out. You get a good song. So right now the production, you know, behind the scenes, standing behind the camera and the audio.
[21:13] Five a month guys handle that perfectly for me. Then I do the edits on myself. The post-production in it for myself. The marketing myself. I think myself.
[21:27] So let's see. I spent. If. I release every Saturday. 10 a.m. Right. And I record on Saturday, Sunday. I don't work. On podcast. I don't actually work.
[21:43] Then Monday. I start. I spent two hours. Two hours. So I, I release biweekly. So every day I spend two hours on it. Hoping that the following week, Wednesday.
[21:58] Is finalized. But then on Monday, the guests, if I invited a guest on Monday, the guests should get a raw file. To check if maybe. I'm destroying brand.
[22:12] Yeah. Oh. So the guests will get. The final, the raw file on Monday. The final. Was the guest is reviewing. I'm doing the other game mix of the episode, checking the audio, the video angles and all that.
[22:27] That Wednesday is cooked. Then I shadow for. Right. So if you subscribe. I mean, you are supporting me on buy me a cafe. Wednesday you will get it.
[22:39] Then. But then if you are not supporting, you'll get a public release. For Saturday. That's interesting. So. The early access. Makes it gives people more incentive to buy.
[22:54] Subscription. And for subscription to. You also get access to my one on one. Okay. My one on one calendar. So if you subscribe, you can just choose my calendar.
[23:06] And. Book a time with me. I know. Right. Yeah. I know. I don't usually get the one on one a lot. Okay. Yeah. Sometimes maybe a month. I get. One or two.
[23:21] What did it ask you? But digital. I'm okay too. Okay. Yeah. Maybe about that. So before you fill it up, it's there. We are only going to talk about digital.
[23:31] I can't talk about life. I can't talk about finances. I can't talk about relationship. So only digital. But I'll ask you about our relationship.
[23:42] You will ask me. Yes. Okay. Let's try to enter the topic. All right. All right. Digital marketing best practices for startups. How long have you been a digital marketer?
[24:13] I can say with my chest out. Over 10 years. Over 10 years. So in this period, what's the most significant change you've seen? In the industry.
[24:24] In the industry. Yeah. Right now. The control by the platform is way too much. Right. As. As in we live by the beat of the platform. Right. Unlike when I started to put content out.
[24:41] And it goes. It goes. Yeah. You get a reach. Because it's good. Exactly. You don't have to put in money. Yeah. You don't have to do any calculation.
[24:52] You don't have to do any. Any. A strategy. Goals. But right now. You have to put it from behind it. Right. Even. The caption. The position. The same things.
[25:04] All right. So yeah, these are all controlled by the platforms. But then again. Yeah. It's not ours. So. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.
[25:20] How do you get the best. Incentive for the cost per mileage of. A platform like LinkedIn. When you say cost per mileage. Yeah. CPM. Yeah. Okay. So, okay. Right.
[25:34] So CPM is actually cost per thousand impressions. Okay. That is the actual. Yeah. Yeah. Measurement. Right. So now the question again. How do you get the best incentive?
[25:47] The best incentive. Mm hmm. I think the best reach. Reach and beyond reach also conversion. I mean. Well, it depends on what the objective is.
[26:00] It could be reached. It could be conversion. Well, I like conversion always. Okay. So now the conversion. To you. What is conversion? To you.
[26:10] Sign up. Yeah. Exactly. Yeah. Okay. So now you, that is the ultimate objective that you want to achieve with. Always. Okay. So now the question is how do you get that?
[26:23] Yeah. In the least you can do is include your sign up. Link in your captions. Right. But then again, just don't just include the links. Why should people sign up?
[26:35] It should give them something, the reason why they should sign up. Mm hmm. And then it's all fall through. Right. But you remember, as I said, we are controlled by the platform.
[26:44] So you have to also put some money behind. So that your content will reach people who are likely to sign up. Mm hmm. Yeah. It's becoming crazy.
[26:56] The volume of. It used to be like Facebook was too open. You know, initially $5, $10. It goes like tick tock. But right now, Facebook, it seems like if you put something there, like you're playing.
[27:14] But it'd be recently seems like something. The algorithm changed more recently. Yeah. I mean, I understand them because they are business. Yeah.
[27:25] I don't care. Yeah. Right. Yeah. So I understand them. But then again, I also will blame marketers. Yeah. I also will blame marketers to some extent because if you get it wrong with your targeting, you'll be throwing money to them.
[27:46] Right. Yeah. If you get it wrong with your offer for you, your conversion is signed up. Yeah. Get it wrong with your landing page. You say sign up.
[27:55] You go there. Then you are watching video. There is no even form for them to sign. You just be giving them money. Right. So yeah, that cost is higher.
[28:04] But then marketers are also to be playing that mistake. Yeah. When you are designing and at work for stuff, like promotional assets, which one is more important for you?
[28:19] The thumbnail or the main fly? Okay. So the terminal means we are talking about YouTube now. Well, YouTube are still our dear Linden. Our dear Linden.
[28:33] Yeah. I mean, thumbnail is everything. thumbnail is everything. thumbnail is everything because it is the first thing that is. People will see.
[28:43] Yeah. It's the first thing that they see. Yeah. Before they start reading your caption. Right. Yeah. So I took an example. The, the, what do you call it?
[28:54] That's what you did for us. The speakers. Right. I posted on my, on my LinkedIn, my facade. Yeah. Everywhere. Right. Not everywhere. But I know you know that.
[29:07] Yeah. Yeah. Yeah. Yeah. Yeah. Good job. All the best. You know, they are, they are cheering me. Right. So I was like, guys, did you read? What?
[29:19] It's not me. Go into support. I'm actually going to support. It's not me. So you should point your time. Christ, I mean, I'm just going to turn on our pay.
[29:29] You did it. So with the one day probably didn't read it. They just saw your picture. That's it. And then logo, they're GWR logo. I'm a speaker.
[29:42] Yeah. It didn't read it. By your name, Tom was there. Yeah. So with that one, they will see it, but then they didn't get their comps, you see.
[29:54] So that's what I'm saying. It's all about your thumbnail. What you want, before you even design thumbnails, think about it. What do I want to communicate with this thumbnail and make that one take actually, I would say at most 20% of their design, you see.
[30:15] And the way you design the thumbnail or the image will direct the marketing journey, the customer journey that you want their thumbnail to achieve, whether awareness, consideration or conversion.
[30:31] So starting from the bottom conversion, if you want to sign out, you have to make that sign out visible enough. The first impression. And if you want people to ask you questions, that is consideration.
[30:46] You have to make something, you know, please the artwork in front of them so that they will consider your brand or your business. The awareness, the awareness is that you have to make your brand visible enough, your logo, if you are what you call it, you are, you are selling an app, make the app visible, you know, everything, you know, I saw this guy, he was recruiting a graphic designer.
[31:19] He wasn't advertising for a graphic designer. He said thumbnail design specialist. So, I don't know if you follow a YouTuber and KVHD and yeah, yeah, yeah, yeah, they are thumbnails.
[31:36] Yeah, they don't joke with it at all and they understand the essence of thumbnails because they know the platform. Yeah, they don't joke with it.
[31:49] Absolutely. Yeah, it's amazing. And so in terms of back to podcasting again, do you do video podcasts? Yeah. Okay. So now you do one macro and you chop it into whatever you want.
[32:06] Okay. So initially, I love, I'm an audio file, I love audio. So I wanted to maintain the integrity of a podcast. Right. It's an audio experience.
[32:18] Right. You have to do that. But then again, we are being led by users and listeners. I check the data, I check the trends happening in podcasting, especially in Ghana.
[32:31] Right. I realize a lot of people are watching the podcast. Yeah, they are watching podcasts. Yeah, yeah. Yeah. Listening to podcast. Yeah. Yeah.
[32:40] So I had to include video production inside. That resist your spending to how much? That would be time. If time is currency. Okay. Because you remember, I do everything myself.
[32:55] Okay. Yeah. So studio time. What about studio time? It's the same time. It's the same time. So the video, I repost it. Right. Audio. Right. So I just extract the audio.
[33:09] And in fact, where I post the show Spotify, the assets video. So it's just one content. Then I use it everywhere. That's impressive. It is. Podcasts.
[33:27] I should have started my podcast. What is preventing you? You want me to. No, I had my hands in a lot of things, like a shot, like with a bad attitude.
[33:39] But in a good way, in a good way, the way I wanted to do it. The way I originally wanted to do it. If you see the concept. No, no, no, I can't.
[33:56] But I'll just start. I'll just start, you know, this is the podcast actually. Yeah. So we are human beings. Visionary creatures. Yeah. No matter everybody, it's a visionary creature.
[34:12] Also, you can envision what you want. So as long as we have that. That's why I can't win. Because what we envision AI hasn't reached yet. Because AI works with past data.
[34:32] Well, you know, I come back on that. I have some clients that we work with and. You see, right now, that's a valid statement, right? But not for long.
[34:49] Siri, shut up. Siri, you need to stop it. I know. So if we get to the point of, say, singularity and. Obviously, how long will we take? You know, just was it yesterday or when?
[35:15] You know what Elon Musk did? Yeah. Yeah. So I mean, and you can't tell me that doesn't have a secret in the oven. You know, so you give it you give it like 10 years.
[35:30] Maxed 10 years. If it's too far, 10 years by 2030. You know, you just have to buy your own robot and focus on something else. But but yeah, you are still right.
[35:46] You know, in terms of because the more things change, the more they remain the same. I mean, podcast was there and then it died. And now it's back again, you know, and, you know, copywriters were the hot cake in the olden days.
[36:02] Then it was like they are dying. And now GPT is back. I'm prompted like something from what I promise. Copywriters. It's funny. Yeah. I've got a good friend of mine last week.
[36:22] I released an episode about influenza marketing. Right. And my guest, Priscilla, I see February is an influenza marketing specialist. Right. So a very good friend of mine sent me a message that is an influenza marketing specialist.
[36:38] And I had to explain it to her that. Charlie is one of the new jobs that I've come like Plonkta. Yeah. This is my first time hearing this. Yeah.
[36:48] I know a copywriter. Right. Now, a prompter is someone who works with it. Interesting. And it's the same as a copywriter because in copywriting, you have to dissect the message and break it down into actionable, you know, trigger points.
[37:06] Yeah. And who is a prompter? If you want to get the best prompt, you know, to get the best results, you need to think about it and tell the, you know, the alarm, you know, what exactly you needed to do, how you wanted to do what you need and you get the best result.
[37:24] So the more things change, the more they remain the same. And yeah, technology is obviously going to shake and shape a lot of things. Then we find a way to put them to better use.
[37:38] And we re-engineer the process, you know, either we start selling robots. Right. Right. Yeah. So, well, no, I'm not, I'm not scared. Just that you, we pay attention to history so we don't become casualties of history.
[38:02] Yeah. Yeah. Okay. Back to digital marketing. Now we have, we have a content marketing as one of the most profitable aspects of digital marketing.
[38:22] Is that your angle? That was my angle. I mean, when you start with digital marketing, you tend to have arms like the octopus. Right. You dip your hand everywhere.
[38:37] Everywhere, yeah. Popularity, community manager, video graph, yeah. So I have those skillsets, but right now my expertise lies in data. Ah, I see.
[38:51] Right. Putting money behind the platform, strategizing, audience targeting. Basically the overarching strategy. Okay. So what did you target?
[39:04] Is it when you, when you consult for a startup team and you want to help them optimize the process and you are talking to maybe the head of content, the, what do you, is, is the where are the funnel?
[39:21] Do you, is your focus? Okay. So my first question, the first question that I'll ask this startup will be, we should target audience. Right. That target audience getting it right.
[39:34] It will determine the platform where we need to play or determine the content that we need to put out. Right. So I believe once they get the target audience right, we are halfway there.
[39:49] Right. So get the target audience right. Then we continue the journey. Right. Yeah, you're right. Right. Because if it's B2B, then there is no point in going to some other platform.
[40:03] So you just, yeah. So TikTok, are you into TikTok? I don't dance about this. I can't dance to say it myself. I have TikTok because I'm in the industry.
[40:21] Right. I need to be on the platforms. Right. How they work. Yeah. Learn about it. Performance. So I am on TikTok. Right. My fear, as I say, is my pull-up app.
[40:34] Is my pull-up app. And I understand the way they engineered it was so marvelous. Because even without an account, it can still consume the content.
[40:46] Yeah. And the content will be tailored to you without an account, which is so marvelous. Right. So I believe, I mean, I don't know. I don't know the behind-the-scenes for them.
[40:58] But then I believe they use attention, the major attention. Obviously. Yeah. Because if they realize that you are spending a lot of time in these sort of content.
[41:08] Yeah. They are grading the world. Exactly. Yeah. You need to. Yeah, yeah. That's why it's addictive. Yeah, I don't go. I don't play over there because if you play over there, you won't wait.
[41:21] Play over there, you won't wait. So I only go there to post my stuff. Right. So I have one, two, three, four, and I'm done. I use it sometimes.
[41:36] You know, sometimes you post something and they will give you millions of views. Well, I haven't gotten millions of views, okay? Yeah. You know?
[41:44] But then you post another one, you see 100 views. 100 views. Talk with me, I even say 100 views. You post another one and we say you are validating your music policy.
[41:54] I'm sorry. This music that you are listening to, I don't care myself. There's nobody's music. So how am I validating your music policy? I will.
[42:04] You want me to dance before you? Give me my tea, let me go. That app is so funny platform. Yeah. But a lot of people are making so much money from me, though.
[42:20] Yeah. Especially young Gen Z. Yeah. Wow. That's great, actually. Yeah. Them. You have to tell me. Yeah. I'm going down to. Yeah. They are the ones that are making a lot of money from TikTok.
[42:36] I mean, I, the, what do you call it? Just as you're saying, the viewership, it can skyrocket your content. Yeah. Too much. Yes. But in Ghana, we are sort of limited to some extent.
[42:52] Right. Because you can't run advertisements on it. Or like Instagram, you can just push your content there. TikTok. I think you have to run it through DJNCs.
[43:06] I don't know how it works with advertisements. Sorry. I don't know how the advertisement works. Oh. I'm still very new. It's just like, I don't know if you are familiar with Reels.
[43:16] Reels. Yeah. Yeah. You see, you ask scrolling through your Reels, and I will count. Yeah. Just the way, the same. The same thing. Yeah. Just like the same thing for Snapchat also.
[43:27] Right. If you are, you know, scrolling through your Snapchat. I will never be on Snapchat. What? Because it's too much. It's too much. Yeah. Too much than TikTok.
[43:39] I just joined TikTok like yesterday. Because this takes, these platforms are getting overwhelming, right? You see, one thing that I would advise you, and again, this advice, you're a human being, you can't counter it.
[43:56] Do what on Android, we call it digital wellbeing. I don't know iPhones, how you guys do call it. But on Android, digital wellbeing. Okay. So with that one, you can't time your usage of these apps.
[44:09] Oh, it's not possible. Well, because of some of the things I do. So I do my research, first of all, on social media, my research on social media.
[44:23] And I used to manage some accounts for brands. So you will say, let me just post and go away. But then you won't see me, exactly. So it makes it difficult.
[44:39] And also I do my purchases most of the time from the social media platforms, especially Instagrams. Be intentional. Yeah, you try. You try to be intentional.
[44:51] Then you see some nice, inspiring content. And by the time you do something, you've read, you've read, I reviewed everything on the page. And I was like, I'll be here for one hour.
[45:02] Yeah. The life of a digital one. Be intentional. One way that I counter that is, if I see a good content that I think, oh, I love this. And then my time on the app is, I'll save it.
[45:15] Yeah, I did that. I do that. So that later on that, I have time to, I have time. Yeah. And I'll go to my saves. My friend says, create multiple accounts, one for your education, one for...
[45:28] It's too much. Yeah. Yeah. But you will even create what we call fame stuff. So this account they'll use to stalk. Yeah. Yeah. Yeah. Yeah. Yeah.
[45:39] On social media. It's too much. Wow. So the future of digital marketing. What is it that brands need to do with, you know, to optimize processes, especially in these days when there are so much bots and things?
[45:59] Yeah. So one advice that I'll give brands is for them to find their alignment between digital objectives and business objectives. Okay. Yeah.
[46:11] Yeah. So for example, for a brand, obviously every business wants money. Yeah. Every business wants to be us. In your case, signups. The signup is money, of course.
[46:23] Yeah. So everybody wants these things. That is an ultimate goal. But then a brand might come to you. You'll be like, we want to like this. But then again, you get some likes.
[46:37] It's just you laying on a section of digital platforms, which is social media. There are other digital channels that you can play on. With the same money, you can use it to get the ultimate business goal, which is the sales or signups.
[46:57] So they should find alignments. Yeah. What do I want for the business? I want sales. Okay. Now I'm going to come to digital. What's translating to sales?
[47:08] If we find that, then we can arrive at that. But if there's no alignment between that, well, they're getting likes and likes. Yeah, I mean. Even if I see the logo is just one time.
[47:21] Yeah. I can't find it. Yeah. But then it won't translate into it. Yeah, I call that one. I do interest. I do interest. I call it I do interest because the fact that the person liked it doesn't mean that they are interested in it.
[47:40] I don't interest. Yeah, yeah. Vanity matrix. Because I know it to be vanity. Vanity matrix. Yeah, but I actually don't like saying vanity matrix.
[47:52] Okay. Because likes, it sort of, it gives trust to your brand on the platform, which is social. Right. So it sort of translates to social trust.
[48:07] Right. But then you don't have to spend all your marketing budget on. On likes. Right. In just one platform. But also the argument could be that social trust can translate to future sales.
[48:24] When you can't get sales, you can't get sales. No, no, no. You want future. Right. I don't get sales. Yeah, that's why even customer journey is not reliable because whatever strategy you executed or establish rather, it doesn't mean that's how the customer will buy.
[48:51] They might see the ad on, say, Google and see it on LinkedIn, but they will not buy until their friend recommends it. Yeah. I mean, yeah. Yeah.
[49:05] Charlie, you want to know what is that? Okay. So what are the other checklist that startups need to put in consideration when thinking around digital marketing?
[49:20] So I've talked about what you call it, targets for the end. Right. The next one would be data. They should consume data as if their life depends on it.
[49:31] Right. Because these data that is presented to you by the platforms, they are actually the actions that your user carries out when they visit your page or the employee of it.
[49:44] So you should be able to translate the data. If I'm getting 1 million reach, what does it mean? 1 million reach out of which target audience?
[49:53] Okay. If I'm guessing, if I see 50% drop off as they are going through the sales final, I mean, the purchase final, what does it mean? How can I work them back in using the data that analytics is providing me?
[50:10] So they get their target audience, they are working them in on their website, but they should be able to translate the data that these platforms are giving to them.
[50:21] Yeah. Data is important. Which tools do you use for data collection? Data analysis. My go-to, no twist about it, Google Analytics. Right now it's called GA4.
[50:37] It's good? Yeah, it's good. It gives you everything. Okay. It's like the woman, the person, if you have a website, the woman, the person who visits your website, what about the person your user is doing?
[50:51] Google Analytics captures it. Then you can go behind the scenes, look through all the behaviors of the users, what they were doing, they visited this website, when they went there, how many minutes did they spend on them?
[51:07] Why? Because for instance, if you are sending them to, if you are driving traffic to a webpage, that has your video. The video is let's say 10 minutes, right?
[51:20] So the whole completion, I mean, view completion of the video is your objective. Want people because you want to tell a brand story. Yeah. You want to tell them something like the ads that you are showing.
[51:32] You see, you can just watch five seconds and go, you have to watch to get a message. So if they visit the website and they watch five seconds and drop one, Google Analytics will tell you that.
[51:46] That if they visit the website, they watch five seconds. Then as a marketer, you can go behind the scenes, talk to your critic that tells him, Charlie, the video that we put out, it looks like they are dropping or how can we optimize it so that they watch it through?
[52:04] Yeah. You can get this by just looking at the website. Obviously, yeah, yeah, yeah, yeah, yeah. There are some other tools, though, but yeah.
[52:15] Yeah. So that is for the website. But then the social media platforms, Facebook and Instagram, I mean, the whole Metas, they have their dashboard behind.
[52:29] If you want to run ads on Metas, any of the platforms, Instagram or Facebook, they have their own ads, I mean, ads manager on there that will analyze your campaigns, write to your creatives, all the creatives that you put out, the ads that you put out, how they performed.
[52:48] See, if this artwork that you put out was able to convert people so that you use that one for your future campaigns, they are all there. Yeah.
[52:59] Impressive. Okay, so now, okay, you are majoring now on paid ads. Yeah, yeah. I was going to ask you, on term marketing plans, in your production, which is your most powerful?
[53:25] Yeah. Strong effort. Yeah. I mean, I love production. All right. Because if I see something, I know how I want it to be. I love being behind the scenes, directing stuff.
[53:41] I love production. Yeah, because even for the podcast episodes that I put out, Trevor Mann guys would be like, Charlie, let him do his own production.
[53:54] Write to the little bit of the backlight that I use. Yeah. Yeah, that's nice. Okay. So, oh, by the way, if you have any need for this, it's open.
[54:13] So you can come. His premises? Yeah. Interesting. I want to charge you a lot of money. Sorry? I want to charge you a lot of money, me. So you can.
[54:22] I see studio lights here and there. You can come do your thing here. Awesome. Awesome. So yeah, but we will be by God's grace after this event where we start putting out content.
[54:38] Yeah. Serious content. Okay. So let's go to. Sorry. Sorry. I need to ask. His set. Are you? I mean, I'm getting Saturday. These Jimmy Fallon.
[54:55] Is that an angle you guys see? Yeah. I like those guys, you know, right? Yeah. I like them. Oh, okay. I like that stuff. Yeah. Yeah. I like that stuff, you know, those guys.
[55:08] I did not tell people on TV. I love them. Yeah. I like the style. They make the guests comfortable and the show is unstructured. They can even say whatever they like.
[55:29] Yeah. So that's it. Yeah. So sorry. What you asking something to be fine. No, it's okay. I was, I was going to go back to your other projects.
[55:44] So if, if I space says, come back and take us through the process of what you were doing before. Is that still doable? Oh, yes. Okay. I don't at all.
[55:58] I wouldn't even think twice about it. But it hasn't. No, no, no. Okay. I wouldn't even think because there's this adage and my work and I talk about from if the best dies in the sky, the feathers fall down.
[56:19] So always your roots is there. Yeah. I mean, I started. Yeah. I like that. Yeah. I like that. I wouldn't even think twice about it. What about impact hub?
[56:31] Impact hub. Yeah. I didn't wait. But have you been there recently? It's been a while. I was there. But I think they've moved into real estate.
[56:42] It seems right. Yeah. And check your website. I haven't been to that side of town before. Right. Because we know yes. Yeah. But it looks like they've moved into real estate.
[56:55] I need to check. I mean, since we left the hub for a while now. Yeah. But it seems also Victor is not Victor. He is Kelechi. No, not Kelechi.
[57:12] The man himself. He's not on any social media anymore. Yeah. He's so private. William. William. Yeah. William. I know him right. Yeah. Yeah. His private life is fine though.
[57:26] You know what I mean? That seems. Yeah. I mean, the whole idea is me. But because of the industry, we find ourselves. Yeah. I can't stay on social media.
[57:38] Me neither. Yeah. I mean, without social media, there wouldn't be any as fun. Mm-hmm. Yeah. It was social media. Everything started on social media.
[57:48] And now I've been there. Yeah. So if it wasn't social media, I wouldn't even get the investment. Because it was also social media. Yeah. You know, I'm looking at creating our platform.
[58:04] That's why we're not streaming like generally on social media for this event. Yeah. Because I wanted to ask him. Mm-hmm. Yeah. That makes sense.
[58:13] Okay. Now I get this contest. Yeah. We are looking at platform ownership. Yeah. You know, because I've done a lot of things, it seems they're all stuck on social media.
[58:26] People don't see the journey. Yeah. It seems like the company is just starting. Starting. Yeah. But it's been, we've been doing activities. Like those who knows.
[58:37] Yes. Yeah. Well, well, well, well. That's what I know. So we are putting our structure together, organizing things and making it more harmonized and beautiful.
[58:50] You know. I mean, what if it's related to just our marketing? Just call me up. Sure, sure, sure. We have a course on digital marketing for ready for work.
[59:02] So yeah. So maybe it will be our agent leisure. Who knows? We pray to God to give us all the glory. All the glory to make everything happen. And then we'll return it to him when we are done.
[59:21] That's it, that's it. Yeah. Okay. I have a few more topic for us to discuss. So how do you, how engaged are you still in the ecosystem? Well, let's start from the other side of the question is, is our ecosystem still bubbling in your eyes?
[59:45] I'm trying to get the ecosystem here because you see. With me and you, if I'm conversing with you, if I'm talking with you, I find myself in two ecosystem, digital marketing and startup.
[1:00:04] Okay. So I'm trying to figure out. The GANAS startup ecosystem. The GANAS startup ecosystem. Because startups are not enough at the moment. Right.
[1:00:15] I'm not in the ecosystem. But if I read about them. Right. Yeah. So I see that it's still thriving. I mean, people are bringing a little bit of business in here.
[1:00:25] Yeah. And hubs are also still supporting. Right. So yeah, they are still thriving. GANAS Tech Lab. Exactly. Right. Yeah, they are there. Right.
[1:00:34] And a lot of hubs are also opening up in other regions, not the Republican Academy in Western. Yeah. So that one, if I'm to reach my, for lack of better words, my English in startups, I would put it at, let's say, KTEA.
[1:00:53] Okay. As a GANES, 80 images, I'm not kidding. Right. That makes sense. And I suppose because that's what pays your bills. Yeah. Oh, good. The money gain there.
[1:01:13] Of course, you have to dedicate. Yeah. Yeah, absolutely. I'm still keen on helping startups. I'm still keen on helping up and coming digital markets.
[1:01:26] Yeah. My mind, when I was starting, my whole issue was that I wasn't getting a lot of brands to try my hands on me to test and fail. Okay. Yeah.
[1:01:39] So if I'm helping another up and coming to someone like this, and I get brands, I can guide them so that they test and fail. Right. And that's one of the most important thing, that you get that soft landing.
[1:01:59] Yeah. It's vital. Because failing is failing. I mean, you can't decide not to fail. Okay. Yeah. And even that, you have to fail failing to learn from it.
[1:02:16] Yeah. Because that's how we learn. Yeah. Wonderful. So where is your Mrs? My Mrs. Oh, she's up. Okay. Thank you, Mr. So probably she's still in her way.
[1:02:36] Okay. Okay. That's good. That's good to know. This is also in digital. I mean, yeah. Digital marketing. No, no, no, no. She's far from digital marketing.
[1:02:50] Yeah. She's in the human resource industry. Okay. Yeah. She's, I mean, and digital presence is just, you know, she's very, very far from it. Right.
[1:03:03] Well, we share something on Monday. Yeah. And we might not like attention at all. Yeah. She doesn't like attention at all at all. Yeah, which is important.
[1:03:23] Right. Yeah. It's of mind. Gentlemen. So we one day have like an agency, digital marketing agency. Like a full fledged. Yeah. Yeah. I mean, that's part of the plan.
[1:03:52] Okay. Where I can also engage all my expertise. That's part of the plan. But do agencies survive, though? Because agencies still surviving outside.
[1:04:14] Outside, but in Ghana. Yeah, but in Ghana, in Ghana, too. Okay. They are, they are, they are actually surviving. Oh, yeah. One thing is that businesses are also trying to get their own in-house agencies.
[1:04:27] But again, this in-house person community can't do all the work. Right. So they sort of become the bridge between the agency and the business.
[1:04:37] So yeah, agency was still surviving. I had Lissy. Well, because maybe my scope is limited. Yeah. Some of the agencies I knew in like, I don't see them anymore.
[1:04:55] Okay. Yeah. And I know the reason. The reason is, you know, for you, let's say that you got this, you got this is a fun job. And this is a phone job.
[1:05:12] This is empty and job. And then you are doing this job, which is wonderful. The one you like an empty and as fun subcontractor to your guys. So the problem becomes quality referencing.
[1:05:32] So the problem that agencies have is the one who beat for the job. Isn't always the person who does the job. Yeah. And at the end of the day, the quality of what was beat, they are the managers.
[1:05:49] So that is the problem that agencies have. I mean, I will always, I mean, agencies are the ish. If you want to be in that something space, know twice about it.
[1:06:06] If you start working on your main, if you start doing your small part, and you get an opportunity to work on it. Yeah, because you get exposed to various brands, various brands where these brands some are just, uh, the objective is just awareness.
[1:06:28] Others, the objectives is conversion. So you get to experience all of these from them. And a good part about agency life is that most agencies have learning platforms.
[1:06:42] For you, three of charges, as long as you are an employee, you own them. So you get a chance to also learn from agents and not just, you want to be learning from your peers, learning from your peers also.
[1:06:54] So if you're a digital marketing person and you get a chance to work on agency, please take it. Yeah. Don't say, some people would say agency is too much way.
[1:07:06] That is it. You get to also learn from these too much way. Now, let me ask you the other side of the question. Do you think that's what made Andela fail the first business model?
[1:07:18] Not, I shouldn't say Andela fail. That's not a good phrase. That makes them change their face. Yeah. More people, they were outsourcing developers, right?
[1:07:33] I think the concept was that they trained the students and the developers. And then the developers sort of become joined to the company as in-house team.
[1:07:52] Yes. And at a point, the time from what I heard, between the training time and the time of job, wasn't all so much. And then it became like a burden for some of the companies that use the services.
[1:08:15] So now they have to switch to getting the best of the best. Interesting. I come best still. The reason I heard it was I love Andela. Everybody does.
[1:08:31] Yeah. I'm not a developer. Yeah. Just give me my mind. Which could be the reason. Is it that, I'm just inferring here. Is it that maybe the developers weren't trained enough and that these big organizations, when they employ them, they couldn't see the volume.
[1:08:57] Well, unless they publish their paper. That one. Yeah, unless they publish their paper. Anyway, so life as a creative in Ghana. What is it like?
[1:09:14] As a creative, I'm not a creative, creative. But yeah, creative. The real story. The real story, not the diplomatic story. So what can I say as a creative, sometimes brands sort of direct you.
[1:09:44] They direct you. And although you are a designer, a creative person, let me put it that way. You're a pretty creative person and you are designing.
[1:09:55] You are working based on your design principles because let's say a brand has seen some other brands doing in this way. They will direct you that do it that way.
[1:10:07] Do it, but then according to your design, for example, probably that's not how you are to do that. If you're looking at the overall objective of the design that you want to put out.
[1:10:18] But what they are saying won't work. Although you put out the design, but it won't be a functional design. So basically, yeah, they are sort of sometimes directed by brands.
[1:10:34] You didn't tell me anything. Because I'm treading carefully here. Because yeah, I'm not like a creative, creative, but then I have creative anger.
[1:10:46] Yeah, yeah, yeah. Creative you, you do digital marketing, you do graphic design, you do podcasts, you do video design, you are creative. You are giving me diplomatic answer.
[1:11:02] Life as a creative in Ghana. Well, what if someone is coming in from Kenya and say, oh, from Lagos, he wants to understand. Yeah, the creative landscaping Ghana.
[1:11:20] Hmm, so we encourage someone to be a creative in Ghana. Oh, yes, because it's an avenue for you to push out your creativity. Yeah, so what is the lifelike?
[1:11:39] Oh, okay. I mean, what I know from them is that they spend long hours on designs. They get a lot of, what do you call it? Everybody spends long hours.
[1:11:53] Everybody spends long hours. Some of us we spend, we spend two weeks on research before we write to an article. No, but yeah, I mean, you have to what you call it.
[1:12:05] You don't have to just know about one thing. Okay. Yeah, I see. Let's say you're a graphic designer. You just don't have to rely only on Photoshop.
[1:12:17] You have to know about Illustrator because you might fall into in the midst of some grants that they require you to use Illustrator to do your design.
[1:12:29] So that one too, it can be like a haircut for you. Okay. What do you one day want to teach in a like a school? Yeah, lecture. Okay. My, once I was with the agency side, I mean, the agency side, I was sort of the main person that knew how I sort of run them through the whole, the whole media space and everything.
[1:13:01] Right. So I love teaching. Okay. Okay. So if, if you're a teacher in say at university, for example, and you are, you got required to design.
[1:13:27] If you are required to design like over what we are talking about, I want you to speak it in transition. Oh, maybe, maybe it will happen. If you are required to change the digital marketing or use digital marketing, if you are required to use digital marketing to change the course of the university's marketing processes, how would you do it?
[1:13:56] I have to, honestly, I have to sit down. And think around. And think about because actually I love them. Yeah. I love the marketing process. Yeah.
[1:14:09] So I have to sit down and do an intensive auditing. Right. And try not to be fine and try to figure a way around. Right. So as I mean, as I mean, this hot seat.
[1:14:27] But maybe if you say it's here, then when they hear what you said. It's not that I know and I don't want to. I have to sit down because. I'm thinking.
[1:14:36] I think you think through because what you are asking is a strategy question. Right. Yeah. So I have to sit down and think through their whole online presentation.
[1:14:46] Why I do online. Right. And try and figure a way around it. How do you market the university? That is the thing. Tell me. How do I market the university?
[1:14:59] Yeah. Hey. Okay. Most universities just like any other. Yeah, sort of. So basically. People want to know. Why they should come into the university.
[1:15:19] And the only reason I mean, the only way you can show them. Why they need for them to come to that particular university is to tell them. The product of this university.
[1:15:30] That is one strategy. The product that came out of this university. See, you use the product that aluminates. Now that we know. We use the aluminates to sell the product.
[1:15:42] I mean, sell the university. That is one way. And the way you can talk about the facilities. And we can talk about the curriculum, the spring class.
[1:15:55] We can't even use the environment because some people won't go to a university. Yes. Not just people will go to university for their experience also.
[1:16:08] Yeah. So there is a whole lot of ways that you can use to market the university. Right. Okay. So at Jesse University, you have a prospective head of digital marketing here.
[1:16:24] The prospective head of digital marketing. Yeah, it can happen. It's possible. I mean. Yeah. We have a very beautiful platform where. Oh, yeah.
[1:16:35] If you. Can I answer that? Please. Directly, I'm told that. Okay. Yeah. No, I didn't call you completely once before you were saying. Yeah. I'm told that you might go against us.
[1:16:56] Okay, then I ask that. Because of. Do you mean it directs it through you? No, no, no. If it directs me, I don't know. Because it's a Guinness World Record attempt.
[1:17:06] Hmm. That was okay. No more tosy tosy. I'll do a session. Then you can ask me. Yeah, we can do. Right now we are trying to. Break this record.
[1:17:20] Yeah. Speaking of that, we are 10 hours in. So I have to like, we stream again. Come again? Yeah, 10 hours in. So I have to cut and come up again.
[1:17:30] So let's get to the top of the hour. Okay. Yeah. Actually, at the top of the hour, we have 20 minutes break. Okay. Oh, okay. Oh, wonderful. Wonderful.
[1:17:48] 338 people are watching you. Yeah. Hi. So that's beautiful. Oh, actually, 426. 426. That was cool. They're enjoying what they're hearing. Yeah, that's good.
[1:18:09] That's a good number. Absolutely. Okay. So, in wrapping up, yeah, we have seven minutes. So let's make use of these seven minutes. Okay. Let's talk about your failure experiences.
[1:18:26] My failure? Which one hurt you the most? You know, I'm trying to before. Because I try to push for you. Learn from it. Shit outside. Right. Now, let me bring the fresh to memory.
[1:18:52] Okay. I mean, the whole feeling of not your campaign working according to your strategy, even following all the data, that's all the case studies that you read.
[1:19:09] But it didn't work well. And the reason for that was, again, the target audience. Did you lose the business? No, no. Okay. It was just a part of the campaign.
[1:19:21] Okay. So, and the good thing about this client was that I explained everything to you that this was the shortfall that I encountered. I should have taken note of the target audience, but then it didn't work well.
[1:19:39] And basically, it was basically like market research. That was the whole downfall because I didn't anticipate that I had to spend a lot in these markets.
[1:19:52] I planned according to my normal planning, but I should have looked at the market competitiveness so that I will pitch to the client that we need to spend more.
[1:20:05] We need to run this strategy instead. We need to even go on this particular platform in order to make value for our money. Which one made you lose their clients?
[1:20:16] Sorry, which one? Yeah. Most, per se, I haven't encountered that. Okay. It's basically... Then tell me about that story. Tell me about that story.
[1:20:30] That was an error, not a failure. Most of the project is usually three months, six months. Okay. And that freelance person, then I move. Okay.
[1:20:46] Yeah. So, it's more like full-time, full-time. Okay. Yeah. Then tell me a failure experience that will inform people of some useful learning experiences.
[1:21:00] So, I haven't lost a client before. Oh, you haven't failed in your life? No, no, no. I've told you. I just failed at a company. Did you tell the market then?
[1:21:13] The way you are protecting your... No, no, no. Protecting your awareness and... Protecting your awareness and... I'm choosing my words correctly.
[1:21:23] It's okay. I mean... No, no, no, no. So, it was that. But then, I don't know if they didn't renew... I mean, they didn't renew the contract. It was because of that.
[1:21:35] Yeah, that's why they kind of didn't renew the contract. Take it so that you leave me alone. So, that's that. That's that. Okay. All right. Talk to those who are aspiring digital marketing professionals.
[1:21:53] Okay. My contract is... Yep. All right. So, if you want to be in digital marketing, you have to be ready to learn, right? Either learning from your peers.
[1:22:06] Yesterday, I had a session with Jenna Shingana at cohort. And the same thing that I told them, I want to tell you, you have to be ready to learn either from your peers, from blogs, listening to podcasts related to digital marketing.
[1:22:21] Because our space is ever changing. That is one. We are controlled by the platforms, you know, the algorithms and all that. And if you go online, you will get left.
[1:22:33] So, basically, you never want to learn. And if you want to learn... Ladies and gentlemen, that was the robot guy. Robot guy. Ah, RobotBoy. He's still a DJ.
[1:23:02] I found DJ voice. Thanks so much. Ah. I'm acting as if there's an injection given to me. I don't even know where this energy came from. I think maybe I was enjoying the topic now.
[1:23:18] I have lots of energy from somewhere. Wow. Because I was watching when I broke up yesterday. Right. And you were tired. I was so tired. I was so out.
[1:23:32] It's like you were asking... I'm not lying. God, why? God, why? God, I'm praying. Like, hey. Yesterday, it wasn't a joke. And I feel like even the guy talking...
[1:23:55] I forgot his name. The guy talking, I can see from your face. You were not even listening. You want your presence to be filled. That's why you were there.
[1:24:07] I was trying to listen hard. I was trying my best to listen. I was trying my best to listen. But, you know, I think if not for all the trainings that we've had in the past.
[1:24:24] Maybe I would have faded yesterday. You never know how difficult the thing is until you do it yourself. Not sleeping. Oh my goodness. It's a lot of work.
[1:24:39] Not sleeping. You lose your mental. You hear some bell in your head. It's 58. So we can... Two more minutes. Two more hours. So your minutes are good.
[1:25:11] I mean, I'm glad. I mean, I hope you enjoyed the conversation. I did, man. I did. It was a good conversation. Yeah. You gave me the failure experience.
[1:25:21] Like, take it and leave me alone. Don't worry. I will fill in. I will tell you more. No worries, my bro. All right, Charlie. Thanks for having me.
[1:25:30] Thank you, my man. Thank you.